It is extremely important for one to feel comfortable, enthusiastic, motivated to come to a work place. That is not always the case due to employers finding ways to cut down cost by not providing long term employees with raises and bonuses, lack of employee recognition as well as unmotivated leadership. Most employers consider their employees as nothing more than individuals who are hire to do the task that has been assigned and nothing more. It is unbeknown to them that those same employees despises their jobs, the pay but unfortunately need both. Once in a while you find companies such as Trader Joe’s that believes in treating employee with respect, higher pay, benefits that will help enhance their work performances as well as motivate the …show more content…
What sets Trader Joe’s apart from these monster companies is the companies pursuit of value to every facet of its operations, it’s will to focus on natural products, the ways their employees connect with their customers and the willingness that the company has to cater to both employees and customers.
Do to The companies cozy and intimate space, Trader Joe’s sells twice as much per square foot than its competing supermarkets. By carrying only four thousand products instead of its competitor’s size of twenty five thousand to forty five thousand, the company has limited the customer’s choices by choosing quality products and believing that “less is more”. According to Swarthmore professor Barry Schwartz, author of The Paradox of Choice, giving people too much choices can result in paralysis. Research shows that the more options that you offer the less likely people are to choose any.
Trader Joe’s pushes customer oriented employees by highlighting soft skills as ambitious and adventurous, enjoy smiling and have a strong sense of values so that employees are able to connect with its customers. Employees are familiar with the products by being encouraged to taste and learn about the merchandises, be knowledgeable to create a pleasant shopping experience for the
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Managers are trained to be great leaders to be able to lead their team members to run the stores according to both company and customer expectations. The company hires from within because the employees are already knowledgeable about the company and its operations.
In early two thousand twelve it came as a horrifying surprise that the national chains on Greenpeace’s recently released seafood sustainability scorecard. Greenpeace surveyed found that Trader Joe’s was selling fifteen out of twenty two red list seafood’s. Trader Joe’s responded quickly by promising to only offer sustainable seafood by the end of two thousand twelve. Although the company promised in two thousand ten that it would completely discontinue selling red list species, it seems as if they have made a great progress but have not yet seized.
Trader Joe’s show a substantial amount of dedication to both the company employees and the customers by having an organizational culture and highlighting a shared sets of beliefs and values within the organization. The company represents a shared perception of what the organization is like in terms of management policies and its practices. It has a work force diversity and have effective managers to continue with the growing achievement of the
Trader Joe’s is a company that many fellow corporations aspire to be because of their ultimate success. But how did Trader Joe’s get so successful? Trader Joe’s success built from their understanding that a good team can only succeed if that have a good leader, as in leader I mean manager (which is one of the duties managers are suppose to be on top of). Managers are taught to comply with the four functions that make up the principles of management. These four functions are planning, organizing, leading and controlling. One could say that if a manager does not follow this guideline
For Trader Joe’s, they are able to demonstrate the importance of each responsibility in the management process by establishing a plan to serve quality products with natural ingredients, inspiring flavors, and buying direct from the producer whenever possible,. They also organize their stores to limit its stock, carrying about 1,500 to 2,000 products compared to retail mega-markets with 25,000 to 45,000 products. Through leading, Trader Joe’s support their future leaders by hiring managers only from within the company. Future leaders enroll in training programs called, Trader Joe’s University that foster in them the loyalty necessary to run stores according to both company and customer expectations. Lastly, Trader Joe demonstrated the responsibility in controlling by placing standards to sell natural based ingredient products, as well as striving to offer the highest quality type foods.
Trader Joe’s is a major food retailer who has developed quite the name for themselves. It has well over 350 stores in over 32 states and is expected to continually grow over the next few years (Bond, 2012). For over 50 years, Trader Joe’s has been providing quality customer services, products and a unique shopping experience for its customers. They have come a very long way from when they first officially opened their doors. Trader Joe’s started when its founder Joe Coulombe wanted to find a way to differentiate his 7-Eleven stores (Schermerhorn, Osborn, Uhl-Bien & Hunt, 2012). In the food retailer industry, Trader Joe’s has developed a process that works well and
Trader Joe’s has great workforce management practices and its employees enjoy what they do. They have cheerful attitudes and are more than willing to assist customers with anything in the store. Trader Joe’s employees are engaged in conversation with the customers that shop in the store and make the customers aware of any new or exciting products from them to try. The positive behavior of these employees is due to the compensation and benefits each employee receives, which is far more competitive than other grocery food stores. Trader Joe’s has also created an environment where employees feel valued and know their opinions matter to the growth of the
One of Trader Joe’s biggest advantages is in their target market. They have found the niche that appreciates higher quality foods but is on a tight budget and Trader Joe’s has managed to provide high quality food that is at a great price. So you end up with the individuals who are health conscious and in college or recently graduated who value a great deal. Trader Joe’s has realized that and has capitalized on this fact by opening in locations that are easily accessible to both students
Trader Joe’s chief executives have been careful in their expanding of the brand to more geographic locations, and they must continue to seek out their target market of “intelligent, educated, inquisitive individuals” and settle around them.
Thirdly, Trader Joe’s stores are small and located in non-prime locations, which holds fixed operating costs at bay. Furthermore, the company is able to generate the industry’s highest sales per square feet in its small sized stores. In an effort to diversify from its competitors, Trader Joe’s also relies on a non-traditional marketing strategy. Completely neglecting conventional marketing techniques like commercials or promotional offers, the company focuses on unique and store specific in-store marketing with its newsletter and the occasional radio ad being its major means of communication with its customers. The Trader Joe’s brand with its vast fan base is naturally another part of the company’s competitive advantage.
Trader Joe’s has successfully separated itself from its competitors and will continue to remain successful as their organizational culture values their employees and customers. Trader Joe’s has continually kept prices down, and offer one-of-a kind products while simultaneously keeping their customers and employees happy. Overall, customers want to build relationships where they shop and feel important, something Trader Joe’s has nailed the head
“At Trader Joe's, our mission is to bring our customers the best food and beverage values and the information to make informed buying decisions. There are more than 2000 unique grocery items in our label, all at honest everyday low prices. We work hard at buying things right: Our buyers travel the world searching for new items and we work with a variety of suppliers who make
Market Force has ranked Trader Joe’s as #3 for America’s favorite grocery stores (Vasel, 2016). Trader Joe’s is all about customer service, happy employees and offering high quality products at low prices. Their strategy is to compete differently than their rivals, and by offering products that the others can’t. This is reflected in their mission statement below:
3. What are the main threats to Trader Joe’s competitive advantage? Is their advantage sustainable?
Trader Joe’s success with their employee’s is based on hiring individuals who are “ambitious and adventurous, enjoy smiling and have a strong sense of values” (Uhl-Bien, Schermerhorn Jr., & Osborn, 2013, p. 98). Trader Joe’s employees’ exhibit job satisfaction and higher performance because they are compensated very well in their earnings, benefits and professional growth opportunities. Employees’ that are based in California stores “can earn almost 20 percent
“Trader Joe’s has designed jobs to increase job satisfaction by showing appreciation in providing more benefits to their employees than other chain grocers. They provide starting benefits including medical, dental, and vision insurance, company-paid retirement, paid vacation, and a 10% employee discount, Pg. w-100.” Traders Joes also recruits people with certain personality traits that the company wants in their stores. They are able to enrich their employees with knowledge of their products that they are selling, as well as inducing customer involvements. As a result, they are able to have higher job performance because they are able to train and
In what ways does Trader Joe’s demonstrate the importance of each responsibility in the management process- planning, organizing, leading and controlling? They have created their own University for future leaders. By controlling who they promote, only within the company, and planning room for advancement from the day you become an employee shows the value they take in their staff. For example, imagine you start as a cashier and it’s your first day on the job. It can bring great comfort knowing that your manager started in exactly the same role. Not only provides management with the ability to relate to their employees but also the employees to look to the manager’s leadership and mentoring for success.
Trader Joe’s operates over 340 stores in 9 states were they “buy direct from suppliers whenever possible, bargain hard to get the best prices and then pass the savings on to the customer” (Trader Joe’s, 2013, para. 4). Whole Food’s Market is the “world’s leader in natural and organic foods, with more than 360 stores in North America and the United Kingdom” (Whole Food, 2013, para 2). Trader Joe’s and Whole Food’s Market have managed to take original ideas and spread them throughout the nation to many different customers. Although they differ not only in the technique in which they decide to bring products to their customers but also in term of inventory management and supply chain organization. These two companies have become so successful in my opinion, not by what they differ in but what they have most in common, which is their commitment to their loyal customers, employees and undeniable quality in their products they sell. Through their loyalty to their customers and employees in addition to their irreplaceable value