Home  »  Volume XVII: American LATER NATIONAL LITERATURE: PART II  »  § 13. The Growth of Advertising

The Cambridge History of English and American Literature in 18 Volumes (1907–21). rn VOLUME XVII. Later National Literature, Part II.

XX. Newspapers Since 1860

§ 13. The Growth of Advertising

The principal features in journalistic development after the close of the era of Reconstruction were the transformation of the larger papers into great business concerns closely connected with the manifold increase in the amount of advertising printed, the extension and minute organization of news service, the development of variety in subject matter, and the growth of sensationalism in the treatment of news. The tremendous growth of advertising, which by 1890 had become the principal source of income, and which has gained greatly since then, transferred the controlling interest in newspaper policy from the editorial office to the business office, from politics to salesmanship. Circulation was stimulated to furnish an outlet for advertising rather than, as in earlier times, for its own sake as a source of income and power.