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- WHICH OF THE FACTORS IN PESTEL ANALYSIS MIGHT HAVE THE MOST STRATEGIC RELEVANCE FOR THE NESTLE COMPANY? PLEASE EXPLAIN.t eis benubslunsm2 jsriw llst Instructions: Read the following questions and/or situations. Explain and Elaborate more for your answers. Write it in another sheet of paper. 1. A company makes a pair of shoes (a semi-durable) that can last for more than 10 years. Is this an advantage or disadvantage for its customers? What do you think? 2. People "need" to eat. Some "want" to eat pizza or a sandwich. Is it possible for a "want" not to emanate from a "need"? bns 3. Marketing involves, among others, "the delivery of value to consumers". However, the value a consumer places on a particular product or service is subjective. If you are a marketer, how can you increase your customer's assessment of your product or service? Use a product of your choice as an example.1 (a) From the perspective of the Marketing department and a Tactical assistant marketing manager, discuss the effect of the PESTLE. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences. (THREE reasonable factors that may interrupt customers’ experiences) Request information from TWO other departments (Production, Distribution, Sales, Finance & Accounting, Human Resources) that could assist in your investigation. Please specify both the TYPE, and specific CONTENTS of the report you are requesting.
- A common saying among managers is "if we can'tmeasure it, we can't manage it.• Is there such a thingas an overreliance on marketing metrics? Are therecases or specific aspects of marketing where a singleminded focus on metrics is inappropriate or detrimentalto the firm?2. One principle of marketing is that "All Customers Change", and effective marketing strategy must manage customer dynamics. Explain three (3) ways in which customers are changing, and provide examples. How do marketers manage these dynamics, provide examples.1(b) From the perspective of a sales department and a Strategic Sales Manager, discuss the effect of the PESTLE Analysis. Suggest ONE factor from three of the six external influences (PESTLE) that may be upsetting the business process(es) you have chosen and ONE factor from three of the six external influences (PESTLE) that may interrupt customers’ experiences.
- 1.Visit Ryanair’s website. Compare its website with one of its competitor, like Spirit Air, and give recommendations on how Ryanair can utilize .it’s website as a strategic marketing tool to enhance its .competitiveness. How can it improve the website to function more effectively and enhance the company’s efficiency in serving its potential customers?2. Pick the Marketing Management Philosophies from the list below. Select one: a. Product Orientation, Sales Orientation and Promotion Orientation b. Product Orientation, Sales Orientation, Market Orientation, Societal Orientation c. Product Orientation, Place Orientation, Price Orientation, Promotion Orientation d. Product Orientation, Sales Orientation, Market Orientation3.Which of the following best defines Customer Relationship Management (CRM). Select one: a. A collaboration of managers working together to reach a common goal of maximizing employee satisfaction. b. A company-wide business strategy designed to optimize profitability, revenue and customer satisfaction by focusing on highly defined and precise customer groups. c. Managing members of an organization coming together to design a marketing plan. d. None of these1. Analysis of Current Marketing Strategies Choose a hospitality business (e.g., hotel, restaurant, travel agency) andconduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reachingtheir target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in theircurrent marketing approach.2. Development of Marketing Plan Based on your analysis, develop a comprehensive marketing plan for thechosen hospitality business. Clearly outline the goals, target audience, positioning, and marketingtactics to be employed. Include a detailed timeline and budget for implementing the marketingplan. Justify your choices by explaining how they align with the business'sobjectives and address the identified strengths, weaknesses,opportunities, or threats.3. Creativity and Innovation in Marketing Approach Demonstrate creativity and innovation in your proposed…
- This is short question and has 5 sub parts interrelated. 1. Suppose there are many jobs related to business field, but you have chosen Marketing Manager as your prospective job. Defend your decision by clearly outlining the factors you considered while comparing the jobs available in the field in terms of knowledge and skill requirements for success, salaries, benefits, future growth opportunities, and any other criteria you value with choosing your career path. 2. Summarize the main skills, knowledge areas, and expertise expected of someone in the position of Marketing Manager. You are expected to summarize at least 10 main requirements of the job related to skills, knowledge areas, and/or expertise. Make sure to reference weblinks for each source. 3. Consider you are applying for the job of Marketing Manager. Summarize the skillset, knowledge, and expertise you possess. Consider the requirements of this job when choosing which skills and knowledge areas to summarize below. For…A common saying among managers is "if we can't measure it, we can't manage it." Is there such a thing as an overreliance on marketing metrics? Are there cases or specific aspects of marketing where a single- minded focus on metrics is inappropriate or detrimental to the firm?b. Critical thinking 2. Visit the website of Kashi (www.kashi.com). Using the four Ps of Marketing mix, critically examine how Kashi creates value for customers with their Kashi Bars.