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- Which of the following statements regarding the creation of brand loyalty to create and maintain market power is false? a) Brand loyalty is determined primarily by real differences in competing products. b) One study showed that, in the case of competing beers, brand loyalty has relatively little to do with price. c) Brand loyalty efforts often focus on creating perceived, as opposed to real, differences among products. d) Brand loyalty can be enhanced by improving the level of service associated with a particular product.3. When considering customer satisfaction, the relationship between the consumer's and the product's is important. O information; actual features O alternatives; price O attitude; performance O expectations; perceived performanceWhich of the following is/are generally accepted as (a) bad reason(s) for product extensions? Select one: a. Flanking price points of the current products b. Competitive parity c. Customer preference heterogeneity d. Creating branded variants
- 1. There are so many television sets on the market, and they are often expensive. They vary so much on quality and features that consumers often want to compare various brands when making their purchases. A new TV would probably be considered a _____________ product. a. specialty b. shopping good c. luxury product d. unsought good e. convenience 2. Shopping products are: a. found in more stores compared to specialty products b. purchased immediately after the consumer realizes he or she needs them c. purchased without significant planning d. usually more expensive than specialty products e. Extensively available in a lot of retail stores1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? (Minimum 150 words) 2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words) 4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…Arabica beans undoubtedly make the best coffee. However, coffee houses sometimes blend their coffee a bit, adding some Robusta beans which are cheaper but not as tasty. All customers know that Arabica beans are better, and so like their coffee with as much Arabica as possible. And yet, their customers aren’t coffee connoisseurs, and so they’re not very good at distinguishing small changes in the blend. If the difference between two blends is less than 50g of a 500g bag, then customers simply can’t tell the difference. Each day, one coffee house called Java Covfefe House presents its customers with two of its three blends. Blend A has in 10g of Robusta beans; Blend B has in 40g of Robusta beans, and Blend C has in 70g of Robusta beans. Java Covfefe House doesn’t say how much Robusta is in each blend, but they allow the customers to taste it before they buy it. Now assume that x ≻ y means that customers definitely pick x over y, x ⪰ y means customers either prefer x to y or they can’t…
- Select any organization that you and your group find to be of interest. What product or service do they offer? [Highly recommend that you choose one from the companies and products you all wrote about in Module 4!] Discuss the product/service base knowledge within your group. How would this organization benefit from a marketing dashboard approach? Discuss. Using both your experience and unique perspective, discuss the elements you would recommend adding to this organization’s dashboard. Why do you recommend these elements? How could this organization avoid some of the pitfalls potentially associated with marketing dashboards?20- Which one of the following is the benefit for setting manufacturer’s suggested retail price? a. Drive the competitors b. Reduce retail price competition c. Raise prices and earn profits d. Increasing the value of the productEasy-to-copy differentiating features A) should be patented before other companies follow suit. B) lead to vigorous price competition. C)do not offer the promise of sustainable competitive advantage. D)are less expensive to integrate into a product or service offering. E) tend to create as much value for consumers as difficult-to-copy differentiating features.
- 6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: In the context of non-commercial foodservice or nutritional services, the product component refers to the actual food items or services offered to consumers. This could include the variety of menu options available, the quality and nutritional value of the food, as well as any additional services such as dietary counseling or meal planning provided by the foodservice establishment. b. Price: Price in this context refers to the cost associated with the food or nutritional services offered. This includes menu pricing for individual items or meal plans, as well as any discounts, promotions, or pricing strategies implemented to attract customers while ensuring profitability for the foodservice provider. c. Promotion: Promotion involves the communication and marketing efforts used to raise awareness and attract customers to the…Please invent an imaginary company producing a good or a service, located in whatever place and having whatever name. You should treat the aspects given in the following table: Table of Contents Introduction - The Company and its Environment (the name of the author) The Company and its Customers (The Buyers) (the name of the author) The Company and its Products (the name of the author) Price (the name of the author) Distribution (the name of the author) Promotion (the name of the author) Social Media Marketing (the name of the author) Conclusions I want an expert to give me some ideas of an imaginary companies to inspire from.It's about restaurant business ( PLEASE HELP ME ANSWERING IN YOUR WORDS) Product Type: Are you planning to sell products or services? Explain the type of your product/service: is it a consumer or a business product? Also, classify your product depending on the category it belongs to (Convenience product, shopping product, materials and parts...). Why did you classify it in this category? Build your Brand: Choose the name of your product (company). Why you chose this name? Does the name fit the conditions of strong brand names? Why?