Analyze Apple's product diversification using the BCG Growth-Share Matrix
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Analyze Apple's product diversification using the BCG Growth-Share Matrix (every product diversification should be part of one category). Explain your rationale.
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- Discuss the four strategies/ alternatives under the Ansoff's Strategic Opportunity Matrix (market penetration, market developement, product development, and diversification) which matches products (new or existing) to markets (new or existing) and provide real life examples to support your answers. Also, play the video on "Jeff Bezos explains Amazon's Competitive Advantage" https://www.youtube.com/watch?v=psPf-tx9OwY&t=1s As a marketing student, please address the following questions: (1) According to Jeff Bezos, what are Amazon’s competitive advantages over its competitors? (2) This interview was conducted in 2010. Are the competitive advantages that Mr. Bezos mentions still relevant for the company today? (3) What is the experience of Amazon with the Kindle? When Amazon started, its initial competition was with Barnes and Noble: what happened and where is Barnes and Noble now? Is Barnes and Noble still a market leader? Why? (4) What strategy (in the Ansoff's Strategic…How is success measured when a firm pursues a focus strategy? Only industry-wide competitors can create similar value for the market segment. Broad-based competitors choose not to serve that same segment of the market. It is possible for the firm to pursue low cost and differentiation simultaneously. Firms are willing to link with suppliers and distributors to manage costs.What is Best Buy’s business-level strategy?
- Choose an industry or sector which is becoming more and more competitive among FMCG retail OR Fashion. Assess their business strategies in terms of the generic strategies of cost leadership, differentiation and focus they are maintaining? How might the principles of hyper- competitive strategies apply to these industries or sector? Explain how, when and in what ways, interactive and cooperative strategies, rather than direct competition, might make sense to them.Describe Theo chocolate’s competitive advantage How was it developed? How is it sustained? add reference Describe Theo chocolate company What are your company’s objectives and goals? What are your company plans to achieve goals and objectives? ReferenceJimmy knows that I studied marketing and needs my help. He needs to identify competitors and asked me to explain the different approaches. Please explain in detail to Jimmy the 2 Different approaches when identifying competitors.
- 5. Direct-to-consumer businesses have had mixed success. That is, while the model has succeeded in some categories, it has not worked in others. Can you identify reasons why? Which product categories may be more suited for direct-to-consumer business model?Need help ASAP. How has the marketing mix of your company contributed to the success of your company strategy? -Rolex -Toyota -IBM -A&W - Tim HortonsHow would you describe Nike’s product mix? Why would the CEO talk about editing down opportunities when he’s aiming for aggressive growth?
- Whole Foods Market is renowned for its product mix of healthy and organic products. Should Amazon change this mix in order to maximize profit?Should In-N-Out adopt a high-growth strategy? Why or why not?Using the Porter model, explain how Virgin America’s generic business-level strategy impacted its industry position.