Burnside Marketing Research conducted a new dry cereal. Three attributes were found to al had the best taste: ratio of wheat to corn in
Burnside Marketing Research conducted a new dry cereal. Three attributes were found to al had the best taste: ratio of wheat to corn in
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
Related questions
Question
Note:-
- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism.
- Answer completely.
- You will get up vote for sure.
Transcribed Image Text:For the next six questions, consider the following: Burnside Marketing Research conducted a
study for Barker Foods on some designs for a new dry cereal. Three attributes were found to
be most influential in determining which cereal had the best taste: ratio of wheat to corn in
the cereal flake, type of sweetener (sugar, honey, or artificial), and the presence or absence of
flavor bits. Nine children participated in taste tests and provided the following part-worths
for the attributes:
Child
1
234567
2
5
8
9
Wheat/ Corn
Low
High
18
17
O True
15
25
O False
15
16
15
19
18
10
35
16
30
10
17
12
12
25
Sugar
13
20
10
10
15
19
19
14
20
Sweetener
Honey Artificial
17
15
27
15
26
20
21
22
34
10
25
20
20
30
15
9
20
15
Flavor Bits
Present Absent
11
21
17
26
18
16
19
24
15
18
11
10
10
29
25
Assume that the overall utility (sum of part-worths) of the current favorite cereal is 65 for
each child. Your job is to design a product that will maximize the share of choices for the
nine children in the sample.
27
8
16
1. Suppose that the optimal solution indicates a cereal ith high
wheat/corn ratio, sugar and no flavor bits. Then, Child #9 will prefer this
optimal cereal.
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 4 steps with 2 images
Recommended textbooks for you
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Practical Management Science
Operations Management
ISBN:
9781337406659
Author:
WINSTON, Wayne L.
Publisher:
Cengage,
Operations Management
Operations Management
ISBN:
9781259667473
Author:
William J Stevenson
Publisher:
McGraw-Hill Education
Operations and Supply Chain Management (Mcgraw-hi…
Operations Management
ISBN:
9781259666100
Author:
F. Robert Jacobs, Richard B Chase
Publisher:
McGraw-Hill Education
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning
Production and Operations Analysis, Seventh Editi…
Operations Management
ISBN:
9781478623069
Author:
Steven Nahmias, Tava Lennon Olsen
Publisher:
Waveland Press, Inc.