Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?
Define the nature and scope of the questions you must answer with regard to your market. Identify the types of information you will need about the market to answer those questions. For example, do you need to know about the buying habits, household income levels, or attitudes of potential customers?
Chapter8: Business Markets And Buying Behavior
Section: Chapter Questions
Problem 1DYMP
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Question
Define the nature and scope of the questions you must
answer with regard to your market. Identify the types of
information you will need about the market to answer
those questions. For example, do you need to know about
the buying habits, household income levels, or attitudes of
potential customers?
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