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- Explain briefly PESTEL analysis: P - Political Factors E - Economic Factors S - Social Factors T - Technological Factors E - Environmental FactorsCreate the mean score table of the four (4) OUTCOME questions for the segments. Does your primary target market show the most favorable result?what is one target segment in Canada that is most attractive for LUSH and explain. Include 3 of the 4categories of segmentation variables are included in your target segment description.
- True or False? Demographic segmentation uses different marketing approaches for different time periods of peoples lives and different family situations. Gender segmentation has long been used in clothing, cosmetics, toiletries and magazines We define a product as anything that can be offered to a market for attention, acquisition, use or consumption and that mighty satisfy a want or need.What is geo-demographic analysis?Explain " How is the marketing mix (4P+S) for automobiles likely to differ when marketing to each one of the following segments?" a. College students b. CEO's c. Blue collar workers d. Housewives
- Lisi and explain the major demographic characteristicsfrequently used in segmenting consumer markets.IN4444 SAWAHA AI MAH ANAWAS & INDDU SATAWUXJ NWÄS NÄIN ASUNTA (NI47AÏK) DNIANÝNU E NAÏSAHAWAN Z NATINAIIV 1 MANAS SHI NIKTA AK NES S8EL 144W XIXIEW NAIIVAINAWWAS WAX SIAJIA ZI HIThe demographic environment is of major interest to marketers because it involves people, and people make up markets. Select one: True False
- Samsung sells a variety of TVs, from simple and small ones to large smart TVs with Internet connectivity and 3-D technology. Customers prefer different features, so Samsung uses which type of segmentation variable based on their viewing preferences? Multiple Choice demographic segmentation psychographic segmentation behavioral segmentation geographic segmentation socioeconomic segmentationUnder what circumstances are marketersmost likely to use geographic segmentation?“Lifestyle and psychographic segmentations are very complex to understand and implement. Companies make heavy investments in consumer research to identify such segments, their behavior, their potential etc. Despite all the hard work there is always a chance that such segmentation strategies might fail. On the other hand, demographic segmentation id much simpler, cost effective and easy to implement, still marketers prefer the former one...” What are your views on the above statement? Discuss in detail.