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- What is meant by the following statement? “Eachstage in the household life cycle poses a series ofproblems that household decision makers mustsolve.”How does family decision making differ from mostorganizational decision making?The type of consumer’s motives and personality in the Burger King ad "BK Super Seven Inches" according to: 1- Freud theory. 2- Neo-Freud theory. 3- Trait theory.