How (and how often) should Phonic monitor customer satisfaction? Which customer touch points should Phonic pay particularly close attention to, and why? Consider your answers in the context of Phonic's current situation and the objectives it has set.
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- Q2: What is market segmentation and what does it mean to proflie the target audience?12. Customer satisfaction of different car brands showed that the customers were excited about the new features of one of the well-known luxury brands. It also showed that new model of the brand used smart technologies which exceeded customer survey expectations. However, customers were not highly satisfied with the location of service centers and customer response. In view of this survey finding, what should car manufacturer do? What should be its new or augmented marketing plan?a. State three research question about product quality, price and promotion on customer buying action. b. Explain summary of the influence of brand perception on customer buying action.
- What is meant by 4P’s in marketing? Explain with examples. Take any brand (preferably local for which you have good knowledge) and write down it’s 4P’s after analysis.3. The practice of customer journey mapping has become a valuable part of the marketing process. The practice forces data collection, conversations and results to align the mental model. A shared vision is integral to reaching agreement on how to improve the customer experience. Define a customer journey and explain what the customer journey mapping process entails. Give a detailed example detailing how the marketing mix (4 P's) fits into the process.“Keep Fit” Gym As today’s consumers are becoming more health conscious, the demand of fitness centers (Gym) are increasing at different parts of the country rapidly. As a marketing manager, the manager's responsibility is to understand the consumer decision making process regarding a Gym- “Keep Fit”. So, try to explain how the customers can undertake the decision of going to a Gym. Customer decision making process related model
- Based on the recommendations, The health-conscious consumers in the market who regularly consumed energy or sports beverages were prospects for Crescent. Also there was notice a second set of consumer prospect base , those who were health-conscious consumers who consistently purchased organic and all-natural products. This segment avoided traditional energy and sports drinks due to their ingredients and perhaps because of psychographic positioning that did not resonate with their ideal and beliefs. Crescent can position itself as an organic refreshment and capitalize on the growth of the organicfood and beverage industry. In 2013, the launch of “organic beverages” category included carbonated softdrinks, coffee, tea, fruit juice, energy drinks, milk, and soy beverages. Organic beverages claimed aprice premium over conventional beverages of the same variety. PDB can exploit Crescent’s broad appeal with positioning that focused on health, wellness, and natural ingredients. This…Based on the recommendations, The health-conscious consumers in the market who regularly consumed energy or sports beverages were prospects for Crescent. Also there was notice a second set of consumer prospect base , those who were health-conscious consumers who consistently purchased organic and all-natural products. This segment avoided traditional energy and sports drinks due to their ingredients and perhaps because of psychographic positioning that did not resonate with their ideal and beliefs. Crescent can position itself as an organic refreshment and capitalize on the growth of the organicfood and beverage industry. In 2013, the launch of “organic beverages” category included carbonated softdrinks, coffee, tea, fruit juice, energy drinks, milk, and soy beverages. Organic beverages claimed aprice premium over conventional beverages of the same variety. PDB can exploit Crescent’s broad appeal with positioning that focused on health, wellness, and natural ingredients. This…a)Name the major factors that could influence buying decisions involving a luxury leather bag purchase. What do you know about the Bijan handbags? Who would buy a Bijan handbags when there is LV or Prada bags around? b)Describe the types of buying behaviour when purchasing a luxury leather bag. c)Describe the buying decision process of purchasing an LV leather bag.
- Choose an internet-based firm and:a) Undertake a profile of their customer base using demand analysisb) Undertake a profile of their marketing mixc) Identify the values that underpin the brandPrepare a comprehensive CREST/PEST analysis that readers may utilize to comprehend the suggested marketing plan's direction and market trends for the Walt Disney Company. Use proper articles and not uncredited articlesProblem 1: Identify three product or service categories other than books, video, and music where the “Long Tail” appears to be an important factor online. For each of your examples. point out which of Anderson’s causal factors seem to be important. Problem 2: Brynjolfsson et. al.’s model of consumer surplus provides a quantitative measure of the value of the Long Tail. Outline a method, and the kind of data that you would want, in order to apply this model to one of your examples in part 1. Problem 3: Still using the Brynjolfsson model, are there any scenarios where increasing the online product assortment might actually reduce surplus? The Long Tail, Chris Anderson, (2006), “Ch. 1: The Long Tail,â€Â pp. 15-26.  “Ch. 3: A Short History of the Long Tail,†pp. 41-51, “Ch. 4: The Three Forces of…