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- Topic: The study of customers’ behavior towards online shopping as opposed to in-store in the Caribbean. What is the Theoretical Framework based on this topic in a qualitative reseaech approch?Explain what a customer need is, how this relates to Maslow’s Hierarchy of Needs (MHN), and provide an example on each level of MHN.Describe at least one factor which is important but which is also difficult to quantify