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- Describe the concept of customer segmentation and its relevance in CRM strategy.Describe the role of data analytics in CRM and its impact on customer relationship management.To understand the process for implementing different marketing strategies and measuring its performances: Develop an understanding of basic Google Analytics
- What is single customer view and how is it used? What are the typical data points that are captured by any customer centric organisation?Determine the organisations new target market and the role of analytics in serving this segment.Describe the use of predictive analytics and machine learning in CRM for personalized customer experiences and sales forecasting.