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- What type of reading technique is beneficial in yours point of view? Develop an argument and support with evidence.?1- __ may be used to analyze positioning statements of the organization through its advertisement over a period. A-content analysis B- trace analysis C- personal observation D- mechanical observation٢٤- ________ is the doubt or anxiety regarding a purchase made by a consumer. Select one: a. Post-purchase shame b. Post-purchase guilt c. Post-purchase dissonance d. Post-purchase fear
- Please do not give solution in image format thanku i need help dont k iw how to get the answer.[Ella] Ella is watching the nightly news on ABC as she does every day when she gets home from work. ABC nightly news is broadcast nationally, but Ella accesses it through Cox Cable, the local cable service. Ella notices a number of advertisements in the program for the upcoming Alachua County School Board election. What type of television advertising are these ads? O Syndicated O Cable O Spot Network NationalQ1. Briefly explain what do you understand by consumer behavior? Why is it important for marketer to study the behavior? How this helps in understanding the purchase behavior? Give examples (Word limit 250) Q2. What is active perception and how it is created. How it helps marketer in designing the advertisement. Explain your answer by giving examples (Word limit 250)
- Identify atleast two differences between Consumer and Business Markets. Use Examples to explain. (200-300 words)According to the well-established pattern, the Negative Binomial Distribution, highly targeted campaigns will not lead to brand growth because: Select one: They do not measure the audience efficiently They do not reach many heavy buyers/consumers They do not reach many light buyers/consumers They do not use the media budget efficiently Accordirig to duplication of purchase/viewing, advertising in the highest reach media: Select one: Has the highest CPM Will also reach viewers of small(er) reach media Will not reach viewers of small(er) reach media Is not effective for reaching light users/viewersPlease explain the photo attached and give realistic example/s. Part 1 to 3 only
- Marketers might use a galvanic skin response (GSK), which shows changes in sweat gland activity that indicate the intensity of our emotional state, in a pretest of an ad. The GSK would be an example of what? A) physiological measure B native advertising C) aided recall D eye tracking deviceAAA states that its purpose as an organization is to "create emotional connections with customers worldwide through inspiring product design, unique store experiences, and competitive marketing." Specify what does this statement represents. Explain your answer. Use the editor to format your answer9. The practice of _________ divides the pool of potential customers into subgroups, which are usuallydefined in terms of demographic characteristics. 10. An advancement in online bill payment that uses e-mail for the biller to post an image of yourstatement on the Internet so you can direct your bank to pay it is called ______________.Although e-commerce and m-commerce offer many advantages, users must be aware of andprotect themselves from many threats associated with use of this technology. 11. Which of the following is a frequent advantage of converting to an e-commerce supply chain?a. a decrease in transportation costsb. an increase in available product inventoryc. acquisition of expensive information systems technologyd. an improved level of customer service 12. The use of any of several technologies to enforce policies for controlling access to digital media iscalled___________________.Organizations must define and execute a strategy to be successful in e-commerce and…