Measuring How Advertising Generates Sales (Marketing Analytics) i A B C D 1 Lemony Lift Sales Data 2 3 Total Market Size in Units 5,000,000 5,000,000 Model 1 Model 2 Model 3 5,000,000 4 Target Market% Firm's Target Market 5 35% 2% 35% 35% 3% 5% Share 6 Firm's Sales Per Year 7 Firm's Gross Margin $350,000 $525,000 $875,000 20% 20% 20% 8 Firm's Gross Margin in $ $70,000 $105,000 $175,000 Marketing Expeniture per 9 $50,000 $100,000 $150,000 year 10 ROI% 40% 5% 17% Is it always better for firms to increase market share? Multiple Choice No, because increasing market share may cost more than the increase in sales. Yes, because more market share always means more revenue. No, because market share is not as important as sales. О Yes, because market share is crucial to marketing success. Yes, because it does not cost any more to increase market share.
Measuring How Advertising Generates Sales (Marketing Analytics) i A B C D 1 Lemony Lift Sales Data 2 3 Total Market Size in Units 5,000,000 5,000,000 Model 1 Model 2 Model 3 5,000,000 4 Target Market% Firm's Target Market 5 35% 2% 35% 35% 3% 5% Share 6 Firm's Sales Per Year 7 Firm's Gross Margin $350,000 $525,000 $875,000 20% 20% 20% 8 Firm's Gross Margin in $ $70,000 $105,000 $175,000 Marketing Expeniture per 9 $50,000 $100,000 $150,000 year 10 ROI% 40% 5% 17% Is it always better for firms to increase market share? Multiple Choice No, because increasing market share may cost more than the increase in sales. Yes, because more market share always means more revenue. No, because market share is not as important as sales. О Yes, because market share is crucial to marketing success. Yes, because it does not cost any more to increase market share.
Chapter12: Corporate Valuation And Financial Planning
Section: Chapter Questions
Problem 12SP
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