Question 4: Expected Value of Sample Information Assume that Tabuk Housing Corporation's management, in Question #1, is considering a market research study designed to learn more about potential market acceptance of the housing project. Management anticipates that the market research study will provide one of the following two results: 1. Favorable report: A significant number of the individuals' contacted express interest in the housing project. 2. Unfavorable report: Very few of the individuals' contacted express interest in the housing project. If the market research study is undertaken: P(Favorable report) = 0.9 P(Unfavorable report) = 0.1 If the market research report is favorable: P (Strong demand given a favorable report) = 0.7 P (Moderate demand given a favorable report) = 0.2 P (Weak demand given a favorable report)=0.1 If the market research report is unfavorable: P (Strong demand given a unfavorable report) = 0.2 P (Moderate demand given a unfavorable report) = 0.35 P (Weak demand given a unfavorable report) = 0.45 If the market research report is not undertaken, the prior probabilities are applicable: P (Strong demand)=0.5 P (Moderate demand) = 0.3 P (Weak demand)=0.2 Answer the Following Questions: D) Select the optimal decision strategy if the market research is unfavorable. E) Find the overall expected value for the optimal decision strategy. F) Construct a risk profile for the optimal decision strategy. G) How much are you willing to pay for the market research?