Question: Cadbury has communicated the change to consumers through in-store point of sale as well as a digital and PR campaign to ensure that the messaging is clear – it’s still the same Cadbury Dairy Milk taste fans love now with even more Cadbury enjoyment in each bite! With the above in mind, examine the options of television ads vs print ads, and how Cadbury could have made use of these channels to promote their slabs
Question: Cadbury has communicated the change to consumers through in-store point of sale as well as a digital and PR campaign to ensure that the messaging is clear – it’s still the same Cadbury Dairy Milk taste fans love now with even more Cadbury enjoyment in each bite! With the above in mind, examine the options of television ads vs print ads, and how Cadbury could have made use of these channels to promote their slabs
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question:
Cadbury has communicated the change to consumers through in-store point of sale as well as a digital and PR campaign to ensure that the messaging is clear – it’s still the same Cadbury Dairy Milk taste fans love now with even more Cadbury enjoyment in each bite!
With the above in mind, examine the options of television ads vs print ads, and how Cadbury could have made use of these channels to promote their slabs.
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