Scan the current business environment and identify a service gap in any industry. Develop a service concept. From secondary sources estimate the service demand, pricing and market structure Develop service strategy and explain the service delivery system.
Scan the current business environment and identify a service gap in any industry. Develop a service concept. From secondary sources estimate the service demand, pricing and market structure Develop service strategy and explain the service delivery system.
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Question
Scan the current business environment and identify a service gap in any industry.
Develop a service concept. From secondary sources estimate the service demand, pricing and market structure
Develop service strategy and explain the service delivery system.
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