Select a product or service and describe how the dimensions of quality influence its acceptance.
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Select a product or service and describe how the dimensions of quality
influence its acceptance.
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- Marketing Management Discuss the following:How do you understand QUALITY? Customer Satisfaction? Provide practical examples ofeach.The American Society for Quality (ASQ) defines quality as "the totality of features and characteristics of a product or service that bear on its ability to satisfy given needs". a) Comment on this definition - is there anything you would add or change to improve it? b) Describe two statistical tools or quantitative methods that might be employed to quantify an organization's ability to meet customer expectations, Be sure to include an explanation of how, specifically, each tool or method enables the accurate assessment of organizational output (product or service).Describe three recent situations in which you were directlyaffected by poor product or service quality.
- Define the four major costs of quality, and their relationship to the role of ethics in determining the overall costs of delivering products and services.Describe the four dimensions of quality. Which is most important?What is meant by the term "benchmarking," and how is it distinct from "quality improvement"?