The macro-environment consists of forces that give rise to opportunities and pose threats to an enterprise. Using the information given , perform a macro analysis and assess the factors Nando's considered before making business decisions regarding the various outlets.
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- ANDO’S – PERI-PREPARED The story of Nando’s begins with the African Bird’s Eye Chilli, also known as “Peri-Peri”, discovered by Mozambicans and adopted by Portuguese explorers. This Peri-Peri flavour inspired Fernando Duarte to invite his friend Robbie Brozin to a Portuguese eatery in the heart of Rosettenville, South Africa in 1987. Together, they set themselves the goal of bringing this flavour to the world. “We’re a flame-grilled peri-peri chicken brand, with Portuguese heritage but also a flavour coming from Mozambican heritage, and we have restaurants trading in 21 different countries,” says Trudi van Niekerk, Chief Executive Officer of Nando’s Licensed Markets & India. Nando’s first restaurant was successful enough that soon the founders opened a second, in Savoy, Johannesburg, swiftly followed by another. Brozin and Duarte’s business strategy operated through a “flying by the seat of their pants” philosophy, taking risks, always aware they could fail at any moment. But…Consider the following picture and information from the Unilever website and answer the questions that follow. RAJAH - More mmm for your money. South African homes have been covered with the delicious smell of Rajah Curry Powder for many years. You know that it is Rajah’s aroma that tells you that you’re using quality curry powder, that is the best for your family and for your pocket. We all know it makes us proud to have our family love the food we make. Rajah has that special flavour and aroma that gives you and your family .... More mmm for your money! Did you know? It is a brand considered as a traditional cooking aid in the pot, an essential to any sishebo for adding taste, colour and aroma. Key facts• Rajah is the Unilever’s local jewel in the curry powder category in South Africa. A brand under the Robertson’s banner.• Rajah is market leader in curry powders with dominant market share.• Key passport factors are colour, aroma and delicious taste to any meal and Rajah is he…A nutritious maja blanca dessert with a twist, enriched with kalabasa “squash”. This maja blanca is made with all-purpose cream and condensed milk instead of a regular coconut cream and sugar. The combination of cream and condensed milk gives an extra creamy and smooth in texture. A mashed Kalabasa were used instead of corn kernels, peanuts and toasted coconut. What are the possible purposes of this product?
- Subject; Entreprenurship Need unique and different business idea model as your own or as it is but you should be able to explain and proof the viability of the business idea in Pakistan.A marketing plan on an organic face scrub in Jamaica explaining: Description of the Product: (What exactly is the product? What are the features and how do these benefit consumers?) Target Market for the Product: (Which group of consumers is the product targeted to?) Comprehensive Description of the Marketing Mix for the Product. (This should be a fulsome description of how you will address the 4 P’s - product, promotion, pricing and place for your product). Conclusion: (What benefits does this product offer consumers and makes it unique or superior to other similar products on the market, and that is it likely to make it successful?)Explain about suitable place and price for new durian flavored bread marketing plan.
- You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers?2. Target Market for the Product: Which group of consumers is the product targeted to?3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?Following SOSTAC framework, what is the viability of introducing Pret a Manger to Canada? I want to know primarily about what objectives Pret a Manger would have if they choose to expand towards Canada.You are required to develop a brief marketing plan for a Shampoo product, that you will launch in your country. Thisnew product can be an extension or adaptation of a currently existing product in your country. 1. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers?2. Target Market for the Product: Which group of consumers is the product targeted to?3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?
- Organica Pty Ltd manufactures protein bars. They have an established the product that is in the mature phase of the product life cycle but sales are falling due to increased competition. (a) List and describe TWO market segments Organica Pty Ltd could use to segment the market. (b) Name and explain ONE product strategy and ONE promotion strategy that Organica Pty Ltd could use to improve sales and remain competitive.Biltong Boytjies Biltong Boytjies is South Africa's best biltong store and the preferred 'Oom' of online biltong shops for succulent, artisanally crafted and cured, freshly produced, high-quality, premium Biltong. Tired of dry, stale-tasting biltong that's tainted by plastic packaging? So were we! Our Biltong Boytjies journey started not just out of love - but out of necessity. As a true Biltong ouens, we were extremely disappointed with the quality and service we had received from many Biltong stores across the country; be it in-store or online. Why? We could never find Fresh, Succulent, Premium Biltong! Packaged biltong from major stores sits on the shelves for weeks and is tainted by plastic packaging and so it often seems dry and dull-tasting; ruining rich flavour profiles. We knew that there were other Biltong Lovers who felt the same way we did! We took everything we love about our freshly produced and cured Premium Traditional Biltong "Known as the best Biltong in South Africa…Colgate “Kitchen Entrees” FAILED WHEN IT WAS INTRODUCED INTO THE MARKET. PRESENT A REPORT ON WHY IT FAILED