The product manager of a tide and he is planning to launch a new product. He can either launch Tide with Zonrox, Tide with Downy, or not do anything at all. If he will launch Tide with Zonrox, the company will gain P20,000 if the market is successful or lose P18,000 if the market is a failure. If he will launch Tide with Downy, the company will gain P12,000 if the market is successful or lose P3,000 if the market is a failure. If he does not launch anything, the company will not gain anything whether the market is successful or a failure. The probability is 60% that the market is successful and 40% that the market is a failure. Probability Maximum Opportunity Loss Minimum Perfect Probability Expected Monetary Value (EMV) Expected Value of Perfection (EVPI) Maximax Maximin EMV Minimax
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- Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off. What should be Michael's Strategy for SHOPEE and what should be the strategy of LAZADA? A. Michael should launch the 20% OFF for SHOPEE and LAZADA should launch the 30% OFF. B. Michael should launch the 40% OFF for SHOPEE and LAZADA should launch the 30% OFF. C. Michael should launch the 40% OFF for SHOPPE and LAZADA should launch the 50% OFF. D. Michael should launch the 20% OFF for SHOPPE and LAZADA should launch…Michael is the marketing executive of SHOPEE and he is planning to launch the 2.2.22 online SALE through price discounts, either 40% off or 20% off. He also learned that SHOPEE closest competitor LAZADA , is planning to promote also a 2.22.22 online SALE with price discounts , either 50% off or 30% off. If SHOPEE launches the 40% off, it will gain nothing. If LAZADA launches the 50% off or gain 8,000,000 if LAZADA launches the 30% off. If SHOPEE launches the 20% off, it will lose 2,000,000 if LAZADA launches the 50% off or lose 5,000,000 if LAZADA launches the 30% off. 1.Which strategy is dominated by SHOPEE depending on strategy of LAZADA? A. 50% OFF B. 40% OFF C. 20% OFF D. 30% OFF E. NONE 2.What should be the strategy of LAZADA? A. 50% OFF B. 40% OFF C. 30% OFF D. 20% OFFA tech startup developed a new product for its customers. It needs to decide whether to launch it next month or wait for nine months. The company discovers the success rate for options, along with their potential revenue. It also learns the probability of failure and corresponding losses for each. . . Option A: Launch next month has a 55% probability of success with potential revenue of $250,000. It has a 45% failure rate with a potential loss of $125,000. Option B: Launch in nine months has a 65% probability of success with potential revenue of $400,000. It has a 35% failure rate with a potential loss of $200,000. What is the potential value if they release the product next month?
- You are a marketing manager for a food products company, considering the introduction of a new brand of organic salad dressings. You need to develop a marketing plan for the salad dressings in which you must decide whether you will have a gradual introduction of the salad dressings (with only a few different salad dressings introduced to the market) or a concentrated introduction of the salad dressings (in which a full line of salad dressings will be introduced to the market). You estimate that if there is a low demand for the salad dressings, your first year’s profit will be $1 million for a gradual introduction and million (a loss of $5 million) for a concentrated introduction. If there is high demand, you estimate that your first year’s profit will be $4 million for a gradual introduction and $10 million for a concentrated introduction. The payoff table for the organic salad dressings marketing is given as follows: Low Demand High Demand Gradual 1 4…A company is planning on launching a new product. It was thinking of launching in June of next year, but it believes that a rival is also considering launching a similar product around that time. The company is considering bringing the launch forward to the end of this year. This will cost an extra $3M to carry out and the company believes it will have a 0.8 probability of beating the rival to the market. If, however, they wait until June, the probability of beating the rival falls to 0.2. To make the decision easier, the company assumes that sales will be either high, medium or low. If the company beats its rival, the probability of high sales is 0.6, the probability of medium sales is 0.25, and the probability of low sales is 0.15. If it doesn’t beat its rival, the probability of high sales falls to 0.35, medium sales rises to 0.45, and low sales rises to 0.2. The financial impacts are that high sales would be worth $9M, medium would be worth $5M and low, $1M. What’s the optimal…You are a marketing manager for a food products company, considering the introduction of a new brand of organic salad dressings. You need to develop a marketing plan for the salad dressings in which you must decide whether you will have a gradual introduction of the salad dressings (with only a few different salad dressings introduced to the market) or a concentrated introduction of the salad dressings (in which a full line of salad dressings will be introduced to the market). You estimate that if there is a low demand for the salad dressings, your first year’s profit will be $1 million for a gradual introduction and million (a loss of $5 million) for a concentrated introduction. If there is high demand, you estimate that your first year’s profit will be $4 million for a gradual introduction and $10 million for a concentrated introduction. The payoff table for the organic salad dressings marketing is given as follows: Low Demand High Demand Gradual 1 4…
- A company is planning on launching a new product. It was thinking of launching in June of next year, but it believes that a rival is also considering launching a similar product around that time. The company is considering bringing the launch forward to the end of this year. This will cost an extra $3M to carry out and the company believes it will have a 0.8 probability of beating the rival to the market. If, however, they wait until June, the probability of beating the rival falls to 0.2. To make the decision easier, the company assumes that sales will be either high, medium or low. If the company launches before its rival, the probability of high sales is 0.6, the probability of medium sales is 0.25, and the probability of low sales is 0.15. If it launches after its rival, the probability of high sales falls to 0.35, medium sales rises to 0.45, and low sales rises to 0.2. The financial impacts are that high sales would be worth $9M, medium would be worth $5M and low, $1M. Using…The White Fish company is launching its new food for sale in supermarkets throughout Illinois. The sales department is convinced that its spicy fish dip will be a great success. The marketing department is considering an intensive advertising campaign. The advertising campaign will cost $1,900,000 and if successful (70% chance) produce $9,600,000 in added revenue. If the campaign is less successful (30% chance), the added revenue is estimated at only $4.200,000. If no advertising is used, the revenue is estimated at $6,500,000 if customers are receptive (with probability 0.75) and $3.200,000 with probability 0.25 if they are not receptive. a. Draw the associated decision tree. b. Roll Back Tree: Should White Fish invest in an intensive advertising campaign? c. Perform sensitivity analysis on probability of successful advertising campaign, which is now 0.7. Detemine the range of the probability of success for which the current decision is still the best choice. d. Perform sensitivity…A NY Times best-selling author wants to write a new book as either volume II of her earlier successful book or an autobiography. She believes that by writing the volume II, given her previous success, she will have a 50% chance of placing it with a major publisher where it should ultimately sell about 40,000 copies. However, the worst-case scenario, if she can’t get a major publisher to take it, then she thinks there is 80% chance of placing it with a smaller publisher, with sales of 30,000 copies. On the other hand, if she writes an autobiography, considering the potential interest in her journey as successful writer, she thinks there will be 40% chance of placing it with a major publisher, and it should result in ultimate sales of about 50,000 copies. If she can’t get a major publisher to take it, the worst-case scenario, she thinks there is a 50% chance of placing it with a smaller publisher, with ultimate sales of 35,000 copies. Construct a decision tree to help this author…
- The company’s marketing manager estimates that there is a 60% chance that demand will rise faster than the current rate, a 30% chance that it will continue to rise at the current rate and a 10% chance that it will increase at a slower rate or fall. Assuming that the company’s objective is to maximize expected net present value, determine (a)The course of action which it should take (b)The expected value of perfect information.Use the following information to answer multiple-choice Questions 21 to 30. A fibre glass company is considering the possibility of introducing a new product. Because of the expense involved in developing the initial moulds and acquiring the necessary equipment to produce fibreglass, it has decided to conduct a pilot study to make sure that the market will be adequate. They estimate that the pilot study will cost £12,000. Furthermore, the pilot study can be either successful or unsuccessful. The basic decisions are to build a large manufacturing facility, a small manufacturing facility, or no facility at all. With a favourable market, the company can expect to make £100,000 from the large facility or £60,000 from the smaller facility. If the market is unfavourable, however, they estimate that they would lose £40,000 with a large facility, while they would lose only £30,000 with the small facility. The company estimates that the probability of a favourable market given a successful…In 1996, McDonald’s (MD) launched Campaign 55, reducing the prices ofits “flagship” sandwiches with the objective of regaining market share. Beforethe launch, suppose MD’s management envisioned two possible outcomes: astrong customer response or a weak response. Industry experts were notvery optimistic about the campaign. They assessed the probability of a strong response to be .40. MD predicted an expected profit of $50 million if theresponse proved to be strong. If the immediate customer response was weak,management believed that all was not lost. If MD could persuade themajority of its franchisees to back and help fund the campaign, the resultingprofit would be $20 million. However, if the majority rose up against thecampaign, the red ink would fly, and McDonald’s profit would be -$100million. MD considered these two outcomes to be equally likely.a. Given these assessments, construct a decision tree to determine MD’sexpected-profit-maximizing course of action.b. Suppose that MD has…