The quality category of MIPS decreased the past two years from 60% down to 45%. The cost category rose from 0% to 15%. What are the implications of this for organizations? Will quality be affected?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter13: Services Marketing
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The quality category of MIPS decreased the past two years from 60% down to 45%. The cost category rose from 0% to 15%. What are the implications of this for organizations? Will quality be affected?
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