What is the role of information technology in Instacart’s business model?
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- 4 A app.kognity.com iness Management H Notebook Practice Assignments Overview Book 24 25 Question 6 E-commerce has impacted the marketing mix in several ways. Which of the following statements is not true? #1 O The use of viral marketing has increased #2 O Price has become less transparent # 3 O The need to invest in product packaging, brochures, and catalogues has reduced The importance of physical evidence has reduced #41. As an entrepreneur, explain comprehensively the importance of knowing and understanding your target market. 2. Explain comprehensively the importance of segmentation. (ps. can you answer these two question w/o requesting to repost the second question? pls. tysm! also kindly avoid plagiarism, i'll appreciate if its own answer)3. “The growth in internet information resources for market sensing”What are the major advantage of the web in developing marketing information resources? What are the potential disadvantages? How do these two balance against each other? (Short answer)
- MovieFlix - Advertising and Subscriptions Year Advertising Expenditure $ 000 Membership Subscriptions 2013 51 62 2014 58 68 2015 62 66 2016 65 66 2017 68 67 2018 76 72 2019 77 73 2020 78 72 2021 78 78 2022 84 73 2023 85 76 (i) What is the nature of the relationship between advertising expenditure and membership? Explain. ii) Forecast 2024 membership using an alternative method. Clearly explainin the limitations of your selected method.Discuss how technology including e-business and social media can enhance your marketing strategyRubric: Evaluation CriteriaCriteria Exemplary Proficient Developing Emerging Product or Service 30 Clearly and concisely describes product or service, Comprehensively discusses consumer or business need(s) for product, and accurately assesses where product fits in the Product Life Cycle. Product concept is creative, innovative and viable. Supports analysis with credible data. 26 Fairly clearly describes product or service. Accurately identifies consumer or business need(s) for product, and assesses where product fits in the Product Life Cycle. Product concept is fairly creative, innovative and viable. Fairly thoroughly supports analysis with data. 22 Somewhat clearly describes a product or service. Somewhat discusses consumer or business need(s) for product, but may not accurately assess where product fits in the Product Life Cycle. Product concept may lack originality, and/or viability.…Paraphrase this one. Within the bustling retail sector, a domain brimming with extensive customer data both online and in brick-and-mortar establishments, predictive analytics finds its stride. Online consumer activity, as tracked through cookies, and in-store navigation patterns stand as just a couple of the myriad data points gathered. Customer contact information at point-of-sale, social media interactions, purchasing histories, and visitation patterns further enrich this data mosaic. Harnessing the potential of predictive analytics, retailers extract maximum value from this treasure trove of information. This encompassing utilization spans from optimizing inventory and projecting revenue to delving into behavior analytics, targeted shopper engagement, and the vigilant detection of fraudulent activities.
- Creative Homework/Shorl Project You work for a directmarketing firm, and your client, who owns a lawn mowing and landscaping service, has enlisted your help in using various direct marketing approaches to reach out 10 potential customers. consider carefully which forms ofdirect marketing would be most effective for your clientand why. Devise a short presentation for your custome< sothat he can weigh the various options you recommend___ is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group. Question 17 options: a) Customer relationship management (CRM) b) Profit maximization c) Organizational optimization d) Total quality management (TQM)Consider the bounce rate metric we describe. Like any marketing met·ric, decisions should not be made based on the boooce rate alone.What other considerations should the marketer use to evaluate theeffectiveness of a website?
- 1. A Wall Street Journal subscriber survey asked 46 questions about subscribercharacteristics and interests. State whether each of the following questionsprovides categorical or quantitative data.a. What is your age?b. Are you male or female?c. When did you first start reading the WSJ? High school, college, early, career, mid-career,late-career, or retirement?d. How long have you been in your present job or position?e. What type of vehicle are you considering for your next purchase? Nine response categoriesinclude a sedan, sports car, SUV, minivan, and so on.2. The following table contains a partial list of countries, the continents on which theyare located, and their respective gross domestic products (GDP) in U.S. dollars. A list of125 countries and their GDPs is contained in the file GDPlist.a. Sort the countries in GDPlist from largest to smallest GDP. What are the top 10 countriesaccording to GDP?b. Filter the countries to display only the countries located in Africa. What are the…Research the concept of unrealistic customer relationships and describe scenarios which outline these unrealistic customer relationships. 2. Return to this screen and click the link above the red arrow to open the Discussion tool. 3. In a new thread: a. Enter a suitable heading in the subject field; b. Explain the nature of unrealistic customer relationships. c. Outline two scenarios which illustrate instances in which it would be unrealistic to develop customer relationships. 4. Respond to the post of at least one other student in the group and: a. For at least one of the scenarios they have provided, outline two ways in which the unrealistic customer relationship could negatively impact the organisation.1. Why is it important to track how our customers change over time? 2. Describe the three stages of the relationship a customer has with a firm (Hint: AER model) 3. What is a persona? How is it different from a market segment?