Which element of the promotional mix gives the buyer the most power to express their personal views? Question 8 options: a) Advertising b) Social media c) Public relations d) Sales promotion
Which element of the promotional mix gives the buyer the most power to express their personal views? Question 8 options: a) Advertising b) Social media c) Public relations d) Sales promotion
Chapter16: Integrated Marketing Communications
Section: Chapter Questions
Problem 8DRQ
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Which element of the promotional mix gives the buyer the most power to express their personal views?
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Question 9 (2 points)
A small retail company in the state of Montana has sold $20,000 in total industry revenue of $80,000. What is their market share?
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