Which of the following is not a criterion that must be met when evaluating segment attractiveness? a. Substantial b. Reachable c. Defined d. Responsive e. Profitable
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Which of the following is not a criterion that must be met when evaluating segment attractiveness? a. Substantial b. Reachable c. Defined d. Responsive e. Profitable |
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- According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.The following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A bank that markets home loans to young married people and financial planning services to retired people A mobile phone company that targets people who frequently vacation in remote parts of the world A gourmet cheese company that targets people buying cheese platters for a dinner party or function Computer software firm that is most interested in households with a high level of software purchases Prestige car manufacturers who highlight the status associated with owning one of their vehicles Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future A plumber deciding to do letterbox drops his local area A book publisher that specializes in children’s books A…When measuring the appeal of a segment, which of the following statements s NOT true: O The relative advantage of a firm to serve this segment is specific to each firm's competitive situation O The relative advantage of the firm to serve this segment is considered as the firm's external strength O The overall appeal of the segment is considered as the firm's external strength O An attractive segment is equally appealing to all firms competing in that market
- A market research has ignored gender, age groups and races for segmenting their market. However, they are focusing on how much, how often and in which occasions the customers use their product. Which base of market segmentation can be used in this case? a. psychographic b. income c. demographic d. behavioralDevelop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.Which of the following is a method for estimating a company's potential sales by identifying prospective customers it is not serving adequately? A) Gap analysis B) Market analysis C) Market projection D) Independent analysis E) Product displacement
- A market segment will consist of which of the following? a. Different consumers group b. Homogenous or similar consumers c. All types of consumers d. None of the optionWhich of the following refers to niche marketing? Targeting a very select group of customers. The process of segmenting purchasers of business products. The process of gathering information on a select group of customers. O Targeting multiple groups of consumers. The process of segmenting buyers geographically.A new luxury car showroom was opened. Before opening, numerous marketing strategies based on customers’ location, time zone, climate and season had been taken into consideration. In addition customers’ region, country and city size had also been applied. In your point of view which segmentation was analyzed to meet the audience’s desires and interests? * A. Demographic segmentation B.Behavioural segmentation C .Psychographic segmentation D. None of the above E. All of the above
- Please answer the last two. D & EThe following is a list of target audience examples. Your task is to identify what the bases for segmentation is in each example. There could be more than one correct answer on some descriptions. A = Geographic B = Behavioral C = Demographic D = Psychographic A travel package tour operator targeting retired people who want educational travel experiences2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needs