You work as the marketing director for a tiny telecoms firm. You're thinking of employing multimedia to promote your company's goods. Summarize the list of the advantages and disadvantages of employing a CD-ROM presentation, a multimedia web site, or a television advertising.
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You work as the marketing director for a tiny telecoms firm. You're thinking of employing multimedia to promote your company's goods. Summarize the list of the advantages and disadvantages of employing a CD-ROM presentation, a multimedia web site, or a television advertising.
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- You are presently working as a consultant with a well-known soft drink business. Include this conversation as part of your overall marketing strategy when explaining to the business how the Internet should be included into your overall marketing strategy and what efforts the firm should take to improve its online image. Create drafts of all live-required web pages prior to their release.The Public Relations Society of America (PRSA) in the USA, and the Chartered Institute of Public Relations in the UK, make awards for the best public relations campaigns in their countries. Visit www.prsa.org/Awards/Search , or www.cipr.co.uk/content/awards-events/excellence-awards , and review several case reports of previous winners. What does the field of public relations seem to encompass? Write a report on one of the award win-ners, focusing on marketing-related activities.You are the owner of an expensive, family friendly shoe store. Your store has survived for many years with minimal advertising. Since on-line shopping has become more attractive, how will you now advertise for your brick-and-mortar store? What changes would you need to make to attract more customers? What advertising media would you use and why?
- Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Is the advertisement effective in reaching the target audience in terms of selected media and its message? Does it capture the interest of the target audience AND resonate with its target audience?Find a print advertisement from a magazine (or, alternatively, you can also find an advertisement online) and analyze the advertisement you have chosen by focusing on the following questions: Describe the visual appeal and images in the advertisement (colors, images, etc…) What kind of slogan is being used? Do you think this advertisement cuts through the clutter sufficiently – does it capture the attention of the target consumer?Communication is critical for a product launch and also throughout the product’s entire life cycle. New prospects always enter business markets and customers exposed to competitors’ messages need to be reminded why they’re happy buying from you. Think about the actionable available options that you can use to communicate value of a product and service. Describe each and provide reasoning as to why you think they should be used?
- It is indispensable that salespeople thoroughly understand their potential customers' wants and needs and at the same time efficiently communicate the benefits of the products and services of their company offers. Determine the Sales training program content that you would recommend to your Sales Director for your annual sales training conference to enable you achieve your sales objectives.You are now consulting for an established beverage company. Include a conversation with the firm about updating its online image and how the internet should be utilized as part of your overall marketing campaign. Before releasing any new web pages to the public, make sure to test them thoroughly.You have a consulting job with a major beverage company. Include a discussion of the firm's online reputation and how it may be improved as part of your overall marketing strategy, and explain to the company how the internet fits into your overall marketing plan. Before releasing any new web pages to the public, make sure to test them thoroughly.
- You are a Sales representative for your company.Write a Letter in block format to ABC of XYZ enterprises introducing one of your new products.Include the important details of your mentioned product.What Makes a Good Advertisement? It's promotional. It's persuasive. It's part of an overall marketing strategy. It's targeted. It's an investment. It's original. It's creative. It's consistent. Consider some of the following qualities that make for a strong ad: Make 'em laugh. If people come away from your ad laughing, that's a positive association with your company. ... Keep it simple. ... Stay positive. ... Be relatable. ... Conversational. ... Make it memorable. ... Thought-provoking. ... Create an emotional connection. ou'll need to post a video link to your best / favorite advertisement for a product or service. Then, in a short paragraph, explain why you think your advertising example is effective in hitting its mark, using the criteria listed above to substantiate your case. There is no requirement in this discussion for you to post a written reply to your fellow classmates, but do take the time to review the variety of advertisements that have been shared.You have to choose between three advertising campaigns outlined by your agency. The first (a) is a soft-sell, honest, straight-information campaign. The second (b) uses sex-loaded emotional appeals and exaggerates the product’s benefits. The third (c) involves a noisy, somewhat irritating commercial that is sure to gain audience attention. Pretests show that the campaigns are effective in the following order: c, b, and a. What would you do?