Comparative Study On Consumption Patterns Of Soft Drinks And Fruit Juices
A COMPARATIVE STUDY ON CONSUMPTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES
EXECUTIVE SUMMARY
Soft Drinks were common preference among all the individuals before juices were being introduced,
With the changing lifestyle and income levels, people are shifting their consumption patterns and have therefore become more health conscious thus leading to increase in demand of juices.
Market Research is based on some underlying parameters like:
• Changing consumption pattern
• Health factor
• Status consciousness
• Varying lifestyle
The basic subject matter of the research, comparative analysis of Soft Drinks and Juices is focused to study the mind/taste
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Microeconomics is defined as: The study of the operations of the components of a national economy, such as individual firms, households, and consumers (www.answers .com accessed 02Oct07). This is a study of the relationship between the consumer and the supplier based on various fluxuations in the market.
The Law of supply is defined as: A microeconomic law stating that, all other factors being equal, as the price of a good or service increases, the quantity of goods or services offered by suppliers increases and vice versa (www.answers .com accessed 02Oct07).
The law of demand is described as: A microeconomic law that states that, all other factors being equal, as the price of a good or service increases, consumer demand for the good or service will decrease and vice versa (www.answers .com accessed 02Oct07).
Supply and Demand: The market process is generally modeled using the economic concepts of supply and demand. The plans/desires of consumers are embedded in the concept of demand and the plans/desires of producers in the concept of supply. The plans of these two types of economic actors are brought together in markets, which are the entities in which transactions occur. In a modern economy, markets do not require that the buyers and sellers meet in a geographic place, so markets no longer require actual "marketplaces."...
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The business world is very susceptible to the
The Boost juice bar has been introduced in 2000 when Janine Allis, mum of three sons and one daughter decides to create something’s that is healthy and delicious to their children .At that time, there were also lacking of the beneficial food store and the rate of obesity were increasing day by day. So, Janine Allis decides to make something that can replace fast food or healthy fast food alternative. This drink is not only delicious, but can give good benefit of the human body. Nutritionist and naturopaths were being consulted by Janine Allis to create a menu of smoothies and healthy juices that were free from artificial flavours, preservatives and colours. Even though Janine has no business experience, but she tried to open her
Product market is a mechanism that allows people to easily buy and sell products. The interaction between product and factor markets involves the principle of derived demand. Derived demand refers to the demand for productive resources, which is derived from the demand for final goods and services or output. Firms obtain the inputs or factors of production in the factors markets. The goods are sold in the products markets. In most respects these markets are the same. Price is determined by the interaction of supply and demand, firm's attempt to maximize profits, factors can influence and change the equilibrium price and quantities bought and sold and the laws of supply and demand hold. Consumers (households), in pursuit of their self-interest, have the incentive to look for lower prices. An incentive is the hope of reward or fear of punishment that encourages a person to behave in a certain way. Free market offer a wider variety of goods and services, and consumers in essence decide what gets produced which is called consumer sovereignty.
Law of Demand: Downward slope, and inverse relation of price and quantity demand. When price of oranges goes up, the quantity demand will decrease, because of higher price, and substitutes.
Have you ever wondered how the goods and services you purchase become available to you, and have you ever wondered how the prices are determined? Even though economics involves many concepts, supply and demand, as well as trade, are among the most important forces in an economy because of their effect on prices, consumer behavior and economic growth.
Supply and demand is a fundamental element of economics; it is the main support system of a market economy. Demand can be interpreted by the quantity of a product or service a consumer is desired to acquire at a given time period. Quantity demanded is the amount of product consumers are willing to purchase at a given price; the relationship between price and quantity demanded is commonly known as the demand relationship. Supply however, accounts for how much a market produces for consumers. The quantity supplied refers to the actual amount of a certain good firms are willing to supply to consumers when receiving a certain price. Having limited resources we all have to
The market price of a good is determined by both the supply and demand for it. In the world today supply and demand is perhaps one of the most fundamental principles that exists for economics and the backbone of a market economy. Supply is represented by how much the market can offer. The quantity supplied refers to the amount of a certain good that producers are willing to supply for a certain demand price. What determines this interconnection is how much of a good or service is supplied to the market or otherwise known as the supply relationship or supply schedule which is graphically represented by the supply curve. In demand the schedule is depicted graphically as the demand curve which represents the
Understanding how the flow of funds falls in line with knowing what transactions take place between sellers and buyers. It is best to also understand where the monies sources come from, how the money flows throughout the system and how the funds are used; and how to make the right choices based on if the resource of supplies in greater than the need to have the product no matter what the cost will be; this process is known as elasticity or inelasticity (2007). Examining how these behaviors and decision process are broken down into branches of economics is known as microeconomics. All the components that allocate how decisions are made for resources affects the need for supply and demand. Particularly, microeconomics deals with market breakdown. An example can be when the market does not resourcefully arrange or distribute services and goods to the consumer (2007). Inefficient organization of production will result in an unsatisfied buyer being able to purchase their necessities. However, if a microeconomic production is doing well, it will avoid difficult circumstances and profit in all aspects.
stores counted on soft drinks to generate consumer traffic, so they needed Coke and Pepsi products. But due
Supply and demand regulate the amount of each good produced and the price at which it is sold. It is the conduct of individuals as they work together with one another in aggressive markets. “A market is a group of buyers and sellers of a particular good or service. The buyers, as a group, determine the demand for the product, and the sellers, as a group,
In addition to the law of demand, the law of supply also serves as the second major resource in studying economics. The law of supply states that with other factors remaining constant, as the price rises, the quantity of the product supplied also rises. Conversely, as the price falls, quantity of the product supplied also falls (Colander, 2006, p 97). The law of supply is refers to how producers can effectively substitute the production of one product for another (Colander, 2006, p.
2. Microeconomics – the branch of economics, which deals with the individual decisions of units of the economy – firms and households, and how their choice determine relative prices of goods and factors or production.
The article that will be used for this analysis is “Supply, demand, and the Internet-economic lessons for microeconomic principles courses” by Fred Englander and Ronald L. Moy. There will be definitions for the following economics, microeconomics, Law of supply and the Law of demand. Another subject that will be discussed is the identification of factors that lead to the changes in supply and demand. In order to better understand what is being discussed going to start with the definitions.
The pertaining research involves the electrolytes in drinks. “Electrolyte” will be defined and its description of what they do, what they are, and how they help people will be further explained. The intention is to establish the efficiency of sports drinks and orange juice and then compare them. The pros and cons of both the orange juice and sports drinks will be elucidated through the research. Other drinks consumed after exercise will also be researched and their efficiency will be explained.
Earlier I stated that economics is concerned with consumption and production. We can look at it in the terms of demand and supply. It is simply the quantity of a good buyers wish to purchase at each conceivable price. Three factors determine demand:
Accordingly, we will first "analyze" competitive markets, by discussing demand and supply separately. Then we will try to put them back together (synthesize them) in order to understand the working of competitive markets.