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Ethos Pathos Logos Analysis

Decent Essays

The article for “Aveeno Active Naturals,” advertises their lotion through extensive use of ethos, pathos and logos. With the use of various techniques and phrasing, they favorably present their product and provide evidence to convince a customer to buy their lotion. They use ethos by featuring the widely known actress, Jennifer Aniston. They extend their credibility by writing on the label,“dermatologist recommendations” and being a famously known, well-working brand. They use pathos through selective phrases such as “Naturally beautiful results,” the promise of skin thats soft to the touch and the use of this lotion will be consumingly delightful. Aveeno uses logos to attractive the customer, by promoting “healthy-looking” legs and natural

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