Assessment 1 galanz paper: Operations management
September 19, 2011
TABLE OF CONTENT
ORDER QUALIFYING FACTORS 4
ORDER WINNING FACTORS 4
PRIORITISED VOB & VOC OF GALANZ: 5
THE ROLE OF TECHNOLOGY 6
COMPETITIVE AND OPERATION STRATEGIES 6
DIFFERENCES BETWEEN OEM/ODM AND OBM 7
GALANZ’S STRATEGY OF INTRODUCING OBM IN INTERNATIONAL MARKET 8
SUGGESTIONS FOR MR. LIANG TO LEAD THE COMPANY TO GREAT SUCCESS 9
ORDER QUALIFYING FACTORS
✓ Familiarity with Chinese market
In 1991, Liang Senior analysed the Chinese consumer market for a year and sensed that the rapid growth of the
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But still they relied on OEM strategy in order to increase their revenue. By 2003, Galanz’s primary exports were OEM microwave ovens, which had no brand recognition. The globalization was causing fierce competition among MNC’s which pushed Galanz into new markets and branded products. Few years later, Galanz recognized that their products were acknowledged for low cost and good quality where the OBM strategy was started to be brought in with the help of overseas R&D centres. Furthermore they started expanding their own OBM sales by cutting down OEM orders.
THE ROLE OF TECHNOLOGY
Galanz was successful because of its low price strategy this was possible because it acquired the production lines from other companies. Galanz increased production (product quality and production scale) through a free production line transfer, assembly technology , part customization, production site improvement, training for Galanz’s operators and staff (from Fillony, Toshiba, Sanyo, Whirlpool, GE, SEB, DeLonghi) and used the excess capacity to produce microwaves under its brand name for the domestic market. When companies like Toshiba and Panasonic refused to offer enough magnetrons to Galanz, Galanz decided to invest in R&D to create their own design for the
Whirlpool is the world’s largest producer and marketer of small and large home appliances such as mixers, food processors, washing machines, refrigerators, air conditioners, etc. Whirlpool also has a long standing relationship with Sears, which sells Whirlpool products under the brand name Kenmore. In addition to its North American presence (both manufacturing and sales), Whirlpool also has a strong presence in Mexico, and Europe. Being the largest producer in the world has helped Whirlpool to compete on lower costs through economies of scale and through its Global Procurement Organization (GPO). In addition, its large networks also help in
In 1929, tears swept the nation and gloom bestowed itself upon a once happy place. The Great Depression had started. People lost everything ,so many became migrant workers. Of Mice and Men, a classic novel written by John Steinbeck, emphasizes many sad themes, but gives us a good insight on what life was like in the 1940’s for many people. Although there are other themes, rootlessness, loneliness, and poverty are extremely prominent throughout the novel in many characters.
What do Steinbeck’s first description of George and Lennie tell us about their characters? Discuss this in the regards to the role/relationship of Itinerant workers in the 1930’s Great Depression:
Based on your Week 3 collaborative learning team discussion, submit, individually, a 350- to 700-word summary of the work completed by your team.
Chris maintains flexible to company needs and will take the initiative to handle items such as calling sales representatives\customer service in relations to delayed orders. Chris takes the initiative when ordering office supplies. When reviewing orders Chris will see order entry errors and contact customer service to resolve.
Being the largest microwave manufacturer in the world, with strong commitment to R&D, expertise in manufacturing, logistics and quality control, and increased brand recognition in the overseas market Galanz has gained the competitive advantages for OBM export business. Galanz’s need continue to increase investments in innovation and branding in order to sustain the competitive advantage in the global markets and ensure that incremental gains are made to ensure profitability
Candidate Stitt was very confident and thorough during his brief. He included elements such as terrain features, actions upon the objective, phase lines, and ensured he had accountability before he began his brief. He answered all amplifying questions and ensured the fire team fully understood the answers he provided. Candidate Stitt's initial plan included elements required to accomplish the mission to include enemy contact and actions after the objective was reached. During the execution phase, he ensured his fire team kept the momentum required to accomplish the mission. For example, SNC checked the pace count, adjusted dispersion, sped up the movement, and halted them when necessary. Upon enemy contact, SNC was able to quickly make
McKinsey & Co. found that fifty-four percent of the Chinese economy will be upper middle class by 2022; they also discovered that the generation born after the mid-eighties will be three times larger than the Baby Boomers who have driven the United States economy. Americans are beginning to realize the large amount of customers that the industry has been missing.
Initially as a market entrant, Galanz focused on a low cost strategy to gain leverage in the domestic market. This strategy was supported by an abundance of cheap land and labor. The expensive microwaves produced by players like Toshiba and LG were unaffordable for majority of the Chinese population and hence, Galanz became popular right from its inception. The rapidly increasing demand, which rose to almost 25 million units in 2003, for these low-cost microwaves prompted Galanz to expand its production capabilities. Galanz, facing shortage in production, decided to outsource magnetron production to Japan for the production deficit that it faced. Furthermore, deals with customers like Fillony to transfer entire production lines made sure that the ever growing demand for the ovens was met successfully. The perennial working shifts for the production team ensured that production scale and costs of Galanz was unmatched anywhere in the entire market.
1. What is the competitive situation faced by Wilkerson? The critical product in term of market competition is the pumps of Wilkerson Company. The pumps are Wilkersons major product line with a production of about 12,500 units per month. Pumps currently have the lowest gross margin among all products, because competitors had been reducing prices on pumps and Wilkerson adopted its prices in order to remain competitive and to maintain the volume. 2. Given some apparent problems with Wilkersons cost system, should executives abandon overhead assignment to products entirely by adopting a contribution margin approach in which manufacturing overhead is treated as a period expense? Our conclusion is, that they should not adopt
Company operates in the Industrial Sector – Services, and Industry – Regional Airlines. According to the Standard Industrial Classification System (SIC), company belongs to the industry group 451: Air
Traditional Chinese medicine, or TCM, is one of the oldest systems of medicine to exist among humans, and it is extremely prominent to this day. According to legend, the system has been in use since the third millennium BCE. The views of such an old system differ greatly from those found in modern western medicine. Perhaps most prominent is the fact that TCM focuses more on the patient than the illness. The system considers the human to be a microcosm of the universe, implying that the body is affected by the traditional Taoist forces of yin and yang, the five elements, and Qi in the same way the cosmos are. Each of these forces act upon the “zang fu,” or organ system, directly influencing a patient’s health. Healers use qigong to assist in the restoration of stability in the body. Achieving balance, both internally and externally, is the most important aspect of healing in TCM.
Another alternative is to focus all of the attention on the expansion of the existing cliental in the global markets. Shanghai Tang’s major consumer base is made up of loyal American and European customers. The market is already well established, they know what the consumers will and will not buy and the demographic of people are already in every major market. 30% of the Mainland China market is made up of American/European consumers. While, not surprisingly, 77% of the US market is made up of the same client profile. What is interesting is that only 12% of the US customer profile is comprised of Asian
This paper intends to define operations management and analyze an ethics decision made by operations managers in the workplace or in a known organization.
Each company has a different strategy that they follow and execute and different areas of expertise that they are competing with. This market, like others, has premium, regular, and budget players. Godrej Appliances is by brand reputation a premium player, as can be clarified by their achievements listed earlier. But they also cater to the budget sensitive customers with their wide and long product lines. Godrej Appliances can be looked at as the top player of Indian origin in this segment and uses the Indian connect with its customers as