Review on Blue Ocean Strategy Essays

The original business strategy, which is still not fully implemented or thought out, is still intact and being somewhat utilized. Part of getting from where we are now to where we want to go, is to put together a comprehensive business and growth strategy plan that, brings about the most results. The original business strategy resembled that of a small business that had the most growth with the least risk. With little risk also means little or no technology. The company has changed, the competition is more intense and the economy is weakened. A new strategy that aligns with technology is essential in order to be successful. As business and technology have become increasingly intertwined, the strategic alignment of the two has emerged as a major corporate issue. With the emergence of IT from the back room to the forefront of business brings the alignment issue under the spotlight like never before. And as

Due to the growing competition and diminishing market share, companies are opting for different strategies to achieve their survival objectives as well as growth. Companies are thus executing grand strategies to provide their businesses with a clear direction for its strategic actions. These strategies, therefore, aim at both short term and long term sustainability and growth, and they include innovation, market development, product development, and concentration.

The scope of this method is nearly limitless because there is so much information online. It is possible to obtain information from many different sources relatively easily. While this method of identifying solutions has a very wide scope, it does have a variety of limitations. For example, it is not always possible to know what information is accurate. Since information can be added to the internet by anybody, there is a good change that some people post misleading information. Having inaccurate information could cause business to make poor decisions resulting in poor performance and loss of profits. To prevent this from happening, information from online research should be backed up by multiple credible sources. Another limitation of online research is that competitors will mostly release positive information. This could negatively affect decisions because this business would not have all of the fact. Without knowing both the positive and negative outcomes of solutions, it is not possible to make an informed

Organizations pursuing this type of business strategy try to develop a competitive advantage based on product innovation. The strategy requires employees to continually develop new products and services to create an organization’s advantage in the market. These companies create and maintain an environment that encourages employees to bring new ideas into the company.

BPS also has to address the optimal product development path for its new products, reexamine its marketing focus and company perception, reexamine its manufacturing integration processes, market pricing strategies

To develop such strategy mix of strategic options will be applied including Integration to deal with competition and Intensive + Diversification strategies for product and market development.

The kind of competition market described previously is an example of a Red Ocean Strategy. The market is oversaturated with companies

A competitive strategy, or business-level strategy, is the way a business used to successfully enter and penetrate into a market (Eastwood et al, 2006), and also, to succeed in this chosen market against its competitors (Johnson et al, 2014). A company needs to develop and apply appropriate strategy to help the company to generate distinctive competences (David, 2007). Compared with the strategies implemented in other levels of operation, competitive strategy is more focused on the competition against other competitors and strategic choices to better attain market share (Harrison and St. John, 2009). According to

Strategy formulation has been acknowledged as one of the most crucial factors of ensuring the long-term growth of the business. However, the manner in which strategy is formulated, and most importantly, the nature of the strategy chosen for the company determines its future position in the marketplace (Grant, 2005).

The planning school of thought is a strategy that emphasizes the need for an organization to ensure that its business strategy is in alignment with the environment that it operates. In other words, an organization’s strategy must ‘fit’ the environment that it chooses for a business operation. A meticulous analysis of both the internal and external environments is considered in the planning school of strategy. Furthermore, the planning school of strategy often requires details that could probably make an organization not flexible to a market even when conditions demands flexibility (Barnat, 2014). Additionally, this strategy employs organizations to implement various marketing theories and Product Life Cycle in understanding the maturation of the market so that with past trends coupled with

1. Jet Blue´s Business- level strategy; value and cost drivers Jet Blue uses to create and maintain ist competitive position

This is done by creating a leap in value both for the buyers as well as for the organization thereby creating a new and uncontested market space. Companies left out in the red ocean usually follow a conventional approach, running to beat competition by creating a defensible position in the current market space order.

A Strategy is a plan of action designed to achieve a long term or overall aim (Oxford Dictionary)

I have done research on Mr Price clothing stores as a division and I will use the Blue Ocean strategy namely, a swot analysis, porter five force model, integration of sales and other costs, the attached newspaper article as well as a quantitative risk assessment. It is through these factors in which I will assess their already existing strategic plan and to think creatively to draft a viable strategic plan for the company’s future and to also give recommendations on how to improve.

The code name we gave to our project is ¡¥Low Bap¡¦: the sound of boots of an army when is marching in the battlefield. With this name we compare the business corporations of the present with the huge armies of the past. In this way, we could consider BT as a big army of the past, which has to be kept in a continuous march so as to meet our targets both in short and long-term. Regarding the number of the consumers that are involved and the size of funds, which are going to be used, BT¡¦s strategy will be an example that may have both a positive or negative effect to the Global business field in the future. It is up to us to build BT¡¦s fame as an innovative strategic planner or another bureaucratic plodding giant.