preview

Shield: Product Development in a Distributed Team

Satisfactory Essays

SHIELD: PRODUCT DEVELOPMENT IN A DISTRIBUTED TEAM

(Case study No: 06/2005-5285)

Assignment Case Study

Executive MBA

March 2009



TABLE OF CONTENTS

1EXECUTIVE SUMMARY �

2INTRODUCTION �

2MANAGING GLOBAL COMPLEXITY IN THE DRM SOFTWARE INDUSTRY �

3Multiplicity �

3Interdependence �

3Ambiguity �

3Flux and Speed �

3THE CULTURES OF INFOTECH AND PROFESSIONAL �

3Organisational Culture �

5Culture Model - Gofee and Jones �

6Team Motivation �

7PERFORMANCE MANAGEMENT �

7Goal-setting Theory �

8Performance Management Analysis �

12BIBLIOGRAPHY �

13APPENDIX �

13Appendix A: Complexity �

14Appendix B: Macro Environment (PEST) of the DRM Industry �

15Appendix C: Geert Hofstede 5D model for India and USA �

16Appendix D: Herzberg …show more content…

The purpose of this report is to investigate the team cultures and performance management factors that have lead to the creation of this situation and to provide solutions; to resolve the issues on the Shield Project and for future Infotech projects. In undertaking this report the macro and micro cultures of the industry and organisations have been reviewed, however research material was limited to the Instead case study (Selhat, 2005).

MANAGING GLOBAL COMPLEXITY IN THE DRM SOFTWARE INDUSTRY

The very nature of increasing globalisation within an industry causes a decrease in predictability and increases complexity. The management of complexity is a goal for a successful manager and requires not only using traditional organisational processes of an "organisation's design, detailed lists of assets and financial projections" but it requires an organisation "collaborating, discovering, architecting, and systems thinking" (Lane, 2006, p4); this is often a new way of thinking for managers.

There are five conditions which are in a constant state of change: Multiplicity, Interdependence, Ambiguity, Flux and Speed; which are indicators of the Macro level of complexity have been examined in Appendix A. Intertwined with the conditions are external drivers that influence the global DRM software industry, these can be identified using a PEST

Get Access