1. Andrea and Burt repositioned Boulder Creek. Explain who the market was before repositioning and who their target market is now. 2. How did they change the marketing mix to fit their new target market?
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- 1. Why did Kellogg’s engage in marketing research before deciding how to inject newgrowth into Special K?2. Special K Red Berries is a variant of Special K; why was it important to check that thetwo products were not competing in a major way?3. Why was it important to create marketing plans for Special K that fitted with productionplans?4. How did the development of Special K Peach and Apricot extend the brand stillfurther?5. What was the significance of the Special K bar in injecting further dynamism to theproduct life cycle?6. Did the development of variants – Special K Red Berries, Special K Peach andApricot, and Special K bars – destroy the market for the original Special K product inthe UK?7. How has the extension of the Special K brand been a global success story?8. Is it possible to continually extend a brand to increase the life cycle of a product?9. What are the implications for Kellogg following the COVID 19 and what are yourtakeaways?1. Evaluate the market attractiveness for EMR Innovations in terms of market factors, competitive factors, and innovative factors if any. 2. Identify potential target markets for the Lock-Awn Anti-Billowing Device, using the following factors (1) needs; (2) attractiveness; and (3) positioning1. What is the implementation plan of medicine hat cubs? 2. What are evaluations and controls for medicine hat cubs? 3.what is the marketing plan focus of medicine hat cubs? • what is target marketing of medicine hat cubs? • what is the marketing and product objectives of medicine hat cubs? what are the points of difference and positioning of medicine hat cubs? describe in brief all answers. these all questions are about medicine hat cubs . this information is needed for marketing.
- Headquarter in france.L oral is large cosmatic conglomerate with annual sale about 30 billion dollars and net income of about 3.5 billion dollar. L Oreal divid three segments. cosmatic, boady soap and dermatology. 1.Construct an External Factor Evaluation (EFE) Matrix for the target firm. (a total of 12-15 factors including Opportunities and Threats both) Do not intermingle Os and Ts.Discuss the Marketing Insight Procedures that were utilized in the CityMall case in the Philippines. Identify and evaluate the forms of Pops (points of parity) and the criteria of Pods (points of difference) of Citymall. Discuss the Value Proposition of CityMall. Identify and analyze the current status of Citymall in reference to the Marketing Funnel. Suggest three (3) ways to improve its status by attracting and retaining customers while building customer loyalty.Discuss three (3) career interventions, with specific examples that Tarmac canimplement to prepare Chris for the position of Assistant Sales Manager- InternationalOperations.
- How does Boston Harbor Cruises use the concepts of differentiation and positioning to build relationships with the right customers?Questions 1. Which market segments did WakeFit target? 2. Which marketing strategies/tools did WakeFit use to reach their customers? 3. List down the types of product ranges which WakeFit offered to their customers. 4. What were the external problems which people faced in terms of comfort which WakeFit solved for their customers? And how did they solve it? 5. What were the internal issues which WakeFit faced? How did they solve it? 6. In your opinion, how can WakeFit grow further in the future? Provide an in-depth strategy which is innovative.This will focus on creating a Marketing presence for this new coffee shop located in Philadelphia, PA. This task will evaluate your ability to analyze marketing strategies and provide creative solutions. Create a SWOT analysis focusing on the coffee shop business in relation to the location at 3528 Wharton Street, Philadelphia, PA 19146. Additionally, please identify 3 marketing resources that you believe will be most successful in promoting the coffee shop and explain why. 2. What are the area's demographics, and what are the factors that contribute to the success of startup coffee shops in the Philadelphia, PA area.
- 2. In this question, we will explore factors that influence growth for a company both growth in sales volume and growth in price. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact one’s forecast of sales volume. Describe one firm specific strategic factor, one industry specific factor, and one economywide factor that could impact growth in prices as well.Due to the competition increase in the automotive industry, Tesla decided to pursue a focus differentiation strategy to satisfy a niche of high-end consumers. Evaluate the benefits Tesla’s strategy.➢ Characterize the marketplace. o Size, growth, demographics, structure, competition o Research the market and give an idea about each point for Ounaas website