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- 3) Market background: there are thousands of variously sized game developers. They are the creative drivers for making games. Only a small handful of relatively large publishers of games, that help with advertising and distribution of the game. Microsoft, Sony, Activision, and Tencent are a few companies that act as both publishers and developers. Gaming occurs across various platforms, from consoles, PCs, and handheld devices. Elaborate how Microsoft’s recent acquisition of Activision/Blizzard/King could impact the potential profitability of various publishers in the ‘gaming’ market only using the Porter’s 6 Forces as reference.Choose a foreign country and write a report for a hypothetical Jordanian company or: A list that produces food products and you want to enter this market. The following are the reasons for choosing this country. 1. Intentionally information about this country includes demographic characteristics. 2. Population and geography. Information about the economic, social, cultural and political environment. 3 Habits The patterns of consumption and purchases. 4. Decisions of the marketing mix chosen by you and the justifications for these decisionsPepsiCo operates 45 plants, 490 distribution centers, warehouses and offices located globally, Australia, Chile, and Uzbekistan are being considered as a potential markets for PepsiCo top global brands and everyday nutrient products. As a senior executive for PepsiCo you and your team have decided to adopt the four strategies in the Ansoff matrix to expand and grow the business. Discuss each of the four matrix models when formulating your competitive strategies.
- 1. Conduct a SWOT analysis of Sandals Resorts International 2. Has Sandals Resorts International been able to develop strong relationships with its customers. If so how? 3. Identify a local competitor in your country and discuss their advantages and limitations with respect to their products offerings. 4. Make recommendations for a local competitor to be able to combat the efforts of Sandals Resorts InternationalWhat stepscould P&G take to prevent a decrease of its U.S. market share through the introduction ofsimpler and less expensive razors by its competitor?35. What is global competitiveness index? How would the index benefit the international marketing planner of an SME firm of your choice?
- Societal shocks are not among the principal components of strategic significance in the PESTEL analysis because they are O much harder for companies to anticipate and prepare for because they often begin with little warning. caused by political factors including the extent to which government intervenes in the economy in an ongoing manner. ○ associated with anticipated sociocultural forces that include societal values, attitudes, cultural factors, and lifestyles that impact business. ○ the result of technological factors that include the pace of change and technical developments that have the potential for improving society. ○ dictated by foreseeable economic conditions that include the general economic climate and specific factors such as interest rates, inflation rate, and unemployment rate, as well as conditions in the stock and bond markets that can affect consumer confidence.Analyze the industry Nike competes in using Porter's 5-Forces framework. Clearly define the industry that Nike operates in. Identify whether the force is high, moderate, or low for each force. Explain your rationale for each force. Using the conclusions of each force, suggest whether the industry is attractive (i.e., profitable) or not. Explain your rationale.1.manufacturers of potato crips face competition from other marketers of potato crisps as well as from marketers of other snack products, such as pretzels and corn chips. A third form of competition comes from the producers of? a) soft drinks b) popcorn c) chocolate bars d) all of the above
- Do an analysis using Porter’s 5 forces of competition on the fast-food industry in the Philippines. Test Case: McDonald's, Jollibee, KFC, Burger King, Wendy’s, and similar types of fast-food chains. Indicate the degree of barrier /threat encountered in each force and explain your answer.A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business - can you help them decide? Excerpts from the Manager's Meeting Britney: Thanks everyone for coming to the meeting. As you know, the company has been considering international expansion and I would just like to gather your thoughts. Eddie: I think it's a bit early for us. There are plenty of growth opportunities throughout the country for new store locations. There are plenty of large coastal towns and not to mention potential opportunities in major interstate cities. Anna: Yes, we've got plenty of choices, but what's the best opportunity for the future? The Asian markets are starting to grow strongly and many companies are looking to enter them, I don't think we can afford to be a late entrant.Explain the rationale for the selection of the 4 market segmentsidentified by Samsung?2. Identify the main issue with regards to the product strategy. How itshould be handled by Samsung?3. Compare the brand value of Samsung in 2003, 2018 (before pandemicCovid-19) as well as 2020 as published by Interbrand(www.interbrand.com). Briefly explain.4. Identify the main issue (of the case) with regards to the channel ofdistribution strategy. Advise Samsung.5. As a business consultant, advice Samsung on the type of “marketingcommunication” tool that they need to strategically employed toensure the success of the brand redefining exercise.