Analyze the industry Nike competes in using Porter's 5-Forces framework. Clearly define the industry that Nike operates in. Identify whether the force is high, moderate, or low for each force. Explain your rationale for each force.  Using the conclusions of each force, suggest whether the industry is attractive (i.e., profitable) or not. Explain your rationale.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter3: The Marketing Environment
Section3.2: Dollar General Uses Buying Power To Target Markets
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Analyze the industry Nike competes in using Porter's 5-Forces framework.

  1. Clearly define the industry that Nike operates in.
  2. Identify whether the force is high, moderate, or low for each force. Explain your rationale for each force. 
  3. Using the conclusions of each force, suggest whether the industry is attractive (i.e., profitable) or not. Explain your rationale. 
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9780357033791
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