10. Define the four characteristics of a service. Illustrate each characteristic with an example from your example in question 6. a. Intangibility: b. Inseparability c. Perishability d. Heterogeneity:
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- 5. What is a marketing strategy? 6. Define the four components of a marketing mix. Use either non-commercial foodservice or nutritional services to illustrate your definition. a. Product: b. Price: C. Promotion: d. Place:Products which have unique characteristics for which consumers will make aspecial purchasing effort.(1) Convenience products.(2) Shopping products.(3) Speciality products.(4) Market products.(5) Need‐satisfying products.Most organizations sell more than one product. They may offer a portfolio of products. Construct a matrix of an organization’s product portfolio that reflects its width (variety) and depth (assortment). Imagine you are the organization’s Chief Marketing Officer. How would you defend the decision to offer so many options to meet buyer needs?
- 1.Grocery chains such as Abdullah Al-Othaim Markets track consumers’ purchasing habits through store loyalty cards like Iktisab. These cards collect purchasing data and build consumer profiles. How can grocers like Abdullah Al-Othaim Markets use these data to create value for the firm and consumers? (Minimum 150 words) 2.Identify a specific brand of your choice from the local market that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity? Critically examine based on the concepts discussed in Chapter-11. (Minimum 150 words) 3.Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts discussed in Chapter-15. ) (Minimum 150 words) 4.Some argue that retailers can be eliminated from the distribution channel because they only add costs to the final product without creating any…Which term refers to the offering at the heart of an organization's marketing program? A) warranty B) brand equity C) quality D) product1. There are so many television sets on the market, and they are often expensive. They vary so much on quality and features that consumers often want to compare various brands when making their purchases. A new TV would probably be considered a _____________ product. a. specialty b. shopping good c. luxury product d. unsought good e. convenience 2. Shopping products are: a. found in more stores compared to specialty products b. purchased immediately after the consumer realizes he or she needs them c. purchased without significant planning d. usually more expensive than specialty products e. Extensively available in a lot of retail stores
- A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an example of each strategy. B. Given that Mary Jane is on the verge of introducing her brand of flavored water on the market, she also asks you for advice on the choice of a distribution channel to use. You are required to advise her on the following: i. Differentiate between direct and indirect marketing, giving an example of each. ii. Explain warehousing and inventory management and their importance to the flavored water that is being manufactured by Mary Jane. Predictions: OnChoose the correct statement related to function of relationship marketing mix element from the following. a.Identifying the specific market packaging b.Maintain consumer’s personal information c.Identifying the specific market packaging d.Storage of the product1. Please provide a brief overview of the Marketing Mix for liquid hand soap. This should be a concise description of how you will address product features, distribution, promotion, and pricing for the product.
- "Healthy Basket" is an online retailer focusing on organically-grown fresh vegetables, fruits, staples under its own label across the categories like "Kitchen's fresh", “Healthy snacks", "Culinary Delight" "and Connoisseur “. The products are expected to deliver high GMROI and deeper connect with its target buyers. The retailer's target market is the premium and health-conscious urban shoppers. The products are sourced directly from farmers. The online retailer has a contract farming agreement with majority of the farmers in Karnataka, UP, MP and Maharashtra. own production centers. At present it deals in 700 plus product varieties across all categories. Management is now planning to launch brick and mortar stores in T-1 cities. The pilot launch is confined to only two metro cities. Not many corporate retailers are serving this space presently and thus management feels that they would enjoy early bird advantage if they get their act right. Suggest a store format and store layout the…. In this chapter. we learned that the characteristics of se.rvices are intangibility.perishability, variability, and inseparability. Explain each of these characteri.stics and how they create challenges for marketing servicesA retail marketing decision that includes the wide selection of brands, sizes, and designs of goods to be offered to customers is related ____________________________. a. Pricing b. Selection of target market c. Product assortment d. Place Clear my choice