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- What marketing strategy can be used by Air Asia for their Value Proposition/Positioning? Explain.Using the below information provide the following in essay format 1) Selection of the target Market, 2)Global market segmentation, 3)Global Targeting Strategy, Several hundred Gap stores are located outside the United States; key country markets include Canada, the United Kingdom, Japan, and France. Gap is a global brand, but recently the company has struggled to connect with customers in the United States. Gap’s online sales fell 7.2%, according to Digital Commerce 360. Also, their digital sales fell by 99% in the quarter ended April 23, 2023. Despite these problems, the company continues to expand overseas. China presents an opportunity for Gap to increase revenues and profits in a major non-U.S. market. According to A.T. Kearney’s 2011 Global Retail Development Index for Apparel, China is the No. 1-ranked emerging market opportunity for apparel. Also, “American style” is in high demand in many parts of the world. Here are some different accounts of GAP’S brand…SWOT Analysis Uber Ridesharing Threats What are the tactics that competitors use to pursue customers? What are the strengths of the company's biggest and or emerging competitors? In what ways are the competitors' products or services superior to the company's offerings? How are competitors likely to respond to any changes in the way the company markets? Is the company behind in adopting new technologies for marketing? Describe any ways in which international competitors are taking away market share? What do customers dislike about the company? Describe and analyze if market demand is decreasing?
- Assume that Netflix needs to reposition their brand in the current market. What should their new positioning look like? Include a positioning statement in your answer.5. When Coca Cola and Pepsi Cola entered the orange sector, they were able to spend a lot of money on advertising. They had well-established brand names and strong relationships with large distribution channels. The power that is exerted by such recognizable brand names for which buyers will pay a premium and through which they can command shelf space is best described as: a. Market Dominance c. Positioning b. Brand Equity d. Loyalty 6. Related to the previous question, when Coca Cola approaches a retailer and asks for prominent displays, the retailer is likely to agree and offer Coca Cola the best end-of-aisle displays in the store. Coca Cola does not have to pay for such advantages because the retailer knows that consumers are highly likely to purchase the brand. This type of Vertical Marketing System is best described as: a. Administered e. Franchised b. Contractual d. Hybrid 7. For its part, Hawaiian Punch is distributed through multiple channels WITHIN THE SAME store. It is also…3. Michael Porter establishes three positioning strategies (also known as generic) that companies can choose to compete at the level of the industry in which they operate: cost leadership, differentiation and focus. Briefly explains each of these and provides an example.
- 1.Evaluate Ferrero Australia Marketing Strategy. 2. How can Ferrero use new technology to make its producy better? 3. Specify Ferrero's target market? Who are its customers? 4. Explain the 4 segmentation variables 5. Explain targeting, positioning and target market strategies? Provide examplesIn 2013-14 PTC Food division decided to enter the fast growing (20-30% annually) snacks segment, an altogether new to it. It had only one national competitor-Trepsico's Trito. After a year its wafer snack brand-Ringo, fetched 20% market share across the country. Ringo's introduction was coincided with the cricket world cup. The wafer snacks market is estimated to be around Rs. 250 crores. The company could take the advantage of its existing distribution network and also source potatoes from farmers easily. Before the PTC could enter the market a cross-functional team made a customer survey through a marketing research group in 14 cities of the country to know about the snacks of eating habits of people. The result showed that the customers within the age-group of 15-24 years were the most promising for the product as they were quite enthusiastic about experimenting new snack taste. The company reported to its chefs and the chefs came out with 16 flavours with varying tastes suiting to…XYZ food Co is getting into toffees & the market size for Toffees in India was Rs 450 Cr & growing @ 10% PA in 2018. Which sales forecasting method would be used by the Co & why?
- The brands meaning and positioning is derived from the seven Ps. Contrast the seven Ps which position KFC South Africa relative to their major competitors. Use the following heading: Product positioning.COACH NEW YORK Coach as international brands have been practising a differentiated marketing strategy to attract different market segments. Basically coach customer can be divided into two segments, those who shops in luxury boutique and those who shop in factory outlets. "This strategy may be favoured by lower end segment but its seems inappropriate to upper segment, discuss your opinion.2. Review website of Gap Canada, Apple Canada. a) How do two companies segment their markets? Compare them and discuss why they have used similar/different segmentation strategies.