a) Formulate Veerman's problem into a LP model. b) Provide the answer and sensitivity reports (from Excel Solver). c) Based on the sensitivity report, how much would you be willing to pay for an additional fabrication hour (i.e., an increase from 1,850 to 1,851)?

MARKETING 2018
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ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
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Veerman Furniture Company makes three kinds of office furniture: chairs, desks, and tables. Each product requires some labor in the parts fabrication department, the assembly department, and the shipping department. The furniture is sold through a regional distributor, who has estimated the maximum potential sales for each product in the coming quarter. Finally, the accounting department has provided some data showing the profit contributions on each product. The decision problem is to determine the product mix—that is, to maximize Veerman’s profit for the quarter by choosing production quantities for the chairs, desks, and tables. The data shown below summarize the parameters of the problem:

a) Formulate Veerman's problem into a LP model.
b) Provide the answer and sensitivity reports (from Excel Solver).
c) Based on the sensitivity report, how much would you be willing to pay for an additional
fabrication hour (i.e., an increase from 1,850 to 1,851)?
Transcribed Image Text:a) Formulate Veerman's problem into a LP model. b) Provide the answer and sensitivity reports (from Excel Solver). c) Based on the sensitivity report, how much would you be willing to pay for an additional fabrication hour (i.e., an increase from 1,850 to 1,851)?
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