Q: What is meant by the household life cycle?
A: The family life cycle model, in essence, explains the phases that customers go through when they sta...
Q: Who coined the term ‘Marketing myopia'?
A: The rapid growth in technology, the recession, and globalization have prompted businesses to reflect...
Q: Essay to examine the view that advertising can be seen as the provision of information valuable to t...
A: Advertisement is very powerful technique of promotion. It is a paid-form of non-personal information...
Q: Explain the working of the following e-Payment methods – used in e-Business transactions.(a) EFT vs....
A: Electronic Payment is a method of financial exchange that takes place online between buyers and sell...
Q: What is the prevailing attitude of Marketing era?
A: The mаrketing erа, whiсh stаrted аrоund the mid-1950s, companies saw а fundаmentаl shift...
Q: Define the business market and explain how business markets differ from consumer markets.
A: Business market is one of the form of marketing domain which is quite distinct and unique making it ...
Q: Identify and give examples of the three major types ofsalespersons.
A: Selling is the process of convincing customers to buy a product or service. Sales is an important fu...
Q: What is the trade feedback effect?
A: A trade feedback effect is a tendency for an increase in the economic activity, which then feedbacks...
Q: Why did blackberry playbook fail in the market what is the immediate and future impact of the failu...
A: Blackberry Playbook - Blackberry playbook is a mini tablet computer introduced by BlackBerry in the ...
Q: Industrial purchases, unlike consumer purchases,do not have an emotional component.” Comment.
A: Industrial and consumer purchase differs due to the context and objectives with which the purchase i...
Q: How does the size of and distance to a retail outletaffect store selection and purchase behavior?
A: Retailing is an activity that helps the manufacturer reach the maximum customers. Retailing is no mo...
Q: What is the trade feedback effect?
A: A trade feedback effect is a tendency for an increase in the economic activity, which then feedbacks...
Q: How does an opinion leader influence the buyingdecision process of reference group members?
A: Consumers have various parts in buying items and services, and can impact their on consumer buying b...
Q: How should marketers respond to the changing environment?
A: Marketers should consider the following things to a changing environment: 1. Stretching to communica...
Q: If you were a segment manager at McDonald's how would you target coffee products to senior citizens?
A: A target market can be defined as the specific segment of the market which the company choses from v...
Q: What factors affect the choice of sales promotion used?
A: The factors that affect the choice of sales promotion are: i) nature of the product- The choice of p...
Q: Low Involvement purchases require complex decision making. O True O False
A: False
Q: Along with electric guitars, Gibson also markets acoustic guitars, customized guitars, strings, appa...
A: When we tаlk аbоut а рrоduсt, it is nоt just the рhysiсаl existenсe оf the рrоduсt b...
Q: Describe the types of cost based pricing and the methods of implementing each?
A: Соst based рriсing methоd meаns when the рrоduсer decides his рrоfit mаrgin as per the...
Q: Compare direct marketing channels and indirect marketing channels. Name the various types of reselle...
A: Marketing channels are the ways through which the goods and services get distributed to the final co...
Q: What is administered VMS?
A: A vertical marketing system is a form of collaboration between various levels of a distribution chan...
Q: Explain what bait and switch is and why it is an example of deceptive pricing. Have you ever been a ...
A: Bait and switch is a morally questionable advertising strategy that involves luring consumers in wit...
Q: What are some examples of new forms of self-service retailers?
A: The increasing use of automation in the online business has impacted the demand of automation in the...
Q: Explain the term Evaluation?
A: Evaluation is the process of structurally examining the program/ proposal. It is the process of coll...
Q: Discuss the concepts of reach, frequency, and impact as they relate to Super Bowl advertising. How d...
A: Super Bowl Advertising- Super Bowl commercials are also known as Super Bowl ads and these are high-p...
Q: Outline how the conversion process transforms raw materials, labor, and other resources into finishe...
A: The marketing concept believes in the philosophy that is important to find out the needs and wants o...
Q: explain the role of retailers in the distribution channel and describe the major types of retailers.
A: A retailer is an individual or a business that sells the goods or products to the end consumers. The...
Q: What are risks of creating a positioning map on your own and without statistical data?
A: Risk of creating a positioning map on your own and without statistical data are as follows: The pos...
Q: What are the aspects of developing a social media plan?
A: Social media is one of the strongest marketing tools at the depot. These days, most young people use...
Q: The characteristics used by the advertiser in psychographic segmentation. a. Personality b. Lifesty...
A: Conducting psychographic market segmentation is a critical task for business development and thus, n...
Q: How does capitalism differ from socialism and communism?
A: Capitalism: It is a type of political system in which the private owners will manage and have author...
Q: Explain the term brand’s value proposition?
A: When аn оrgаnizаtiоn сreаtes а nаme, design оr а symbоl thаt саn be reсоgnized а belо...
Q: What are the four I’s of services?
A: Services are the activities that one can offer to the other party but can not change the ownership o...
Q: Why would Xerox be concerned about its name becoming generic?
A: Trademark is a kind of protected innovation which recognizes items or administrations of an element ...
Q: Explain working of following e-Marketing techniques – adopted in e-Business promotion.(a) Public Rel...
A: E-mаrketing is а рrосess оf рlаnning аnd exeсuting the соnсeрtiоn, distributiоn, рrоmоtiо...
Q: Should all companies consider reducing their sales forces in favor of telemarketing?
A: Telemarketing refers to the sales functioning through the medium of telephonic calls to prospective ...
Q: Local advertisement: Palmolive shampoo that seen in billboard or television. Discuss the segmentat...
A: The segmentation strategy of a company refers to the process of dividing the entire heterogenous mar...
Q: Describe your lifestyle along those dimensions and identify consumption-related activities based on ...
A: Product consumption depends upon the lifestyle and the mannerism adopted by an individual.
Q: What does the Marketing Mix do in the marketing strategy?
A: Marketing mix means the combination of tactics or strategies and tools related to price, place, prod...
Q: Name and describe the three types of off-price retailers. How do off-price retailers differ from dis...
A: Off Price retailers refer to the sellers of the goods who provide goods of high quality at cheap pri...
Q: Explain working of following e-business models – using examples of different companies.(a) Store Fro...
A: “Hi and thanks for the question as you have asked multiple questions at a time, we will be solving t...
Q: Persuasion, propaganda and management marketing
A: Marketing-The activities of an organization to elevate purchase and selling of products and services...
Q: Design the IMC plan
A: IMC (Integrated marketing communication) is the integration of all marketing activities, resources, ...
Q: What is required in a good marketing strategy statement?
A: Marketing strategy statement is create to meet the business requirements and achieve objectives of o...
Q: Discuss the changing communications landscape and the need for integrated marketing communications.
A: Communication helps in the extension of the business, strengthen relationship, managing business and...
Q: .MTN Ghana operates different business portfolios in the mobile telephony market. As a consultant to...
A: Strategic-Business Unit commonly called SBU is a unit of a business/organization that has it’s own d...
Q: What is brand equity?
A: Brand means a name, logo and symbol given to goods and services sold by the companies. The name is g...
Q: Analyze a marketing situationusing SWOT analyses.
A: А SWОT аnаlysis helрs yоu understаnd internаl аnd externаl fасtоrs thаt саn mаke оr b...
Q: Discuss ritual situations and their importance toconsumers and marketers.
A: A ritual is a sequence of behaviours, spoken or performed, that have meaning beyond their functional...
Q: What is Market offerings?
A: Marketing is a function of identifying the needs of the consumers and delivering products and servic...
The evolution of advertising has experienced some major milestones over the years, as it’s had to
adapt and change to suit new mediums and audiences constantly. Most significantly, it’s become
much more personalized throughout history. The one medium that’s had the biggest impact on the history of advertising and advertising personalization is the internet, and its ability to collect billions of data points on users.
In the light of the above paragraph, describe the paradigm shift of advertising from ancient medieval to modern day advertising with relevant examples.
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- Create a new advertising campaign for McDonalds that promotes a healthy food option due people trying to find healthier and vegan options. Discuss how your advertising campaign will be integrated with the other elements of IMC, as well as your media selection for the campaign. Explain the objectives, rationale, and reasoning for your campaign, as well the creative process behind your campaign! It is enough to provide an outline or plan and describe what the campaign involves.Do you believe that television (cable) advertising has largely becomeunimportant or do you believe that television advertising is still the mostpowerful advertising medium?Choose a company, brand or organization selling products, services, or ideas and create their next advertising campaign! * PART 1: CHOOSE THE COMPANY/BRAND/ORGANIZATION Introduce the company/brand/organization. Explain why you selected it. Who is the company/brand/organization targeting? How are they differentiating themselves in the market place? What kind of positioning strategy do they currently follow? Give a brief overview of their current marketing mix. Analyze their current advertising campaign(s) and other elements of their IMC strategy. Are they effective?
- Direct Marketing Effects Today Is direct marketing effective in the today’s marketplace? Why or why not? What about interactive marketing? Which form of marketing would you pursue for the launch of a modified or new high-technology product or service? Why? The Internet has revolutionized the way people do business Some of the more important breakthroughs in this type of marketing are speed of communication, access to information, and availability of endless choices What are some of the benefits and challenges organizations face when using Internet technology in marketing in the future?What types of promotion vehicles (direct marketing, events, radio, television, etc.) that are effective in persuading consumers to purchase something, or take some other action?Go to YouTube and find a video advertisement that you think is particularly interesting. Describe the video advertisement or link it to your post. Then answer the following questions: What is the product being marketed and who it's the target market? How does the advertisement appeal to the target market? Do you think that this is effective or not? Why?
- Marketing communications represents all the elements of the marketing mix that facilitate exchanges by targeting the brand to a group of customers, positioning the brand as being distinct from competitive brands and sharing the brand's meaning and unique differences with the product's target audience. You understand the importance of successfully communicating the most relevant creative strategy in terms of developing a clear and consistent brand theme that sets one brand apart from its competition. Contemporary advertising can be conceptualised into six creative strategies in three categories. Which one of the creative strategies would you recommend be the focus of the launch campaign for BienCai? Be sure to explain and justify your answer. Can someone help me for this question, please? I uploaded the case as images.How would you simple but detailed describe to someone unfamiliar with marketing what marketing is? Compare and contrast Marketing with selling, promotion, and Advertising.Direct marketing has been an effective tool for marketers for a long time. Provide some reasons why direct marketing has been so effective.
- 1- Discuss two major changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important? 2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?Marketing topics - Advertising is considered as the most important tool in marketing. Explain .Make a promotion strategy by describing the promotion mix- any 2 of the following:advertising, personal selling, sales promotion, personal selling, or social media for your products.