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- With reference to the case below, you are required to apply the relevant External Analysis model that best fits regarding the rivalry that is rife between the brands. Apply the model and discuss at least two of the relevant constructs. You might include in your answer how a new entrant might disrupt the industry. The CaseMercedes Benz, BMW, and Audi have long been direct competitors in the German luxury performance car market. They are renowned for their ‘German engineering’, which is well-known for its quality and reliability throughout the world. Whilst all three sell their products world-wide, thus compete with all other car brands on the global market, their similarity and home base make them fierce competitors against each other whilst simultaneously appearing to the rest as a powerful collective block.Each of them offers products in all three market segments, namely large, medium, and small luxury performance cars. All three are benefitting from fast economic growth in…Read the following extract and then answer the question below Assume you are the marketing manager of Kgoro chain restaurants that serves Setswana cuisine. Your Chef has just completed a tour of local restaurants and has identified three new dishes that he believes will be top sellers in your chain. Before introducing the product, you must go through the steps in the new product development process to determine the sales and profit potential of the new dishes. Outline the steps in the new product development process and explain what you will do at each step to evaluate the new dishes before putting them on the menu.Just Answer the Number 3! Here is the Answer for the Number 1. Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients. Purpose: To create such products which could easily be made by even children. Children and youth or even adults can consume this as their morning/evening snack. Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business. Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores. Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't…
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- You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.2. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?Which of the eight reasons for new-product failure did GoPro avoid to ensure the success of its products?Just Answer the Number 4. Here is the Answer for the Number 1. Every business should be ethical in their practices to ensure the success of it in public. The business which could be most preferable in this case would be instant noodles rich in nutrients. Purpose: To create such products which could easily be made by even children. Children and youth or even adults can consume this as their morning/evening snack. Nowadays, many manufacturers involve in unethical practices and destroy the nutriency level in their products which would surely be avoided in this business. Type of business - the Business would be of FMCG products. As it requires to be consumed soon. This will be a convenience product which will be available in all retail stores. Mission statement - Mission statement states the short-term Objectives for which the company is set up. The mission statement would be: ' Provide healthy and delicious instant noodles enriched in nutrients so that the children and youth doesn't…