Boston consulting group matrix is important for marketing managers to control the company portfolio. Please discuss and explain how you could do that while showing the relationship with the product. Please give examples.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Boston consulting group matrix is important for marketing managers to control the company portfolio. Please discuss and explain how you could do that while showing the relationship with the product. Please give examples.

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