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- The market researchers at AlHana Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and also to gain valuable market insights. This mix of people and procedures at AIHanaFoods that generate actionable marketing insights represents a[No]. Select one: O a. strategic planning system O b. marketing information system O c. product mix d. enterprise planning systemTHEME: Identifying business opportunity by addressing current issues in your community Through market observation and changes in today’s lifestyle preference as well as daily struggles, you are able to identify various business opportunities. You are required to identify a business opportunity by addressing current issues in your community. Evaluate THREE (3) potential business ideas, and select ONLY ONE best idea to be presented in the Business Model Canvas (BMC). This business ideamust be a new and creative solutions that specifically address the identified issue. Develop your business idea through Business Model Canvas (BMC). Your submission must include:1. Business ideas.2. Value proposition. 3. Market and Customer segments.4. Channels.5. Customer relation.6. Key activities7. Key resources.8. Key partners.9. Cost structure.10. Revenue streams and pricing models.2. Pick the Marketing Management Philosophies from the list below. Select one: a. Product Orientation, Sales Orientation and Promotion Orientation b. Product Orientation, Sales Orientation, Market Orientation, Societal Orientation c. Product Orientation, Place Orientation, Price Orientation, Promotion Orientation d. Product Orientation, Sales Orientation, Market Orientation3.Which of the following best defines Customer Relationship Management (CRM). Select one: a. A collaboration of managers working together to reach a common goal of maximizing employee satisfaction. b. A company-wide business strategy designed to optimize profitability, revenue and customer satisfaction by focusing on highly defined and precise customer groups. c. Managing members of an organization coming together to design a marketing plan. d. None of these
- 1. Analysis of Current Marketing Strategies Choose a hospitality business (e.g., hotel, restaurant, travel agency) andconduct an in-depth analysis of its current marketing strategies. Evaluate the effectiveness of their current marketing efforts in reachingtheir target audience and driving customer engagement. Identify any strengths, weaknesses, opportunities, or threats in theircurrent marketing approach.2. Development of Marketing Plan Based on your analysis, develop a comprehensive marketing plan for thechosen hospitality business. Clearly outline the goals, target audience, positioning, and marketingtactics to be employed. Include a detailed timeline and budget for implementing the marketingplan. Justify your choices by explaining how they align with the business'sobjectives and address the identified strengths, weaknesses,opportunities, or threats.3. Creativity and Innovation in Marketing Approach Demonstrate creativity and innovation in your proposed…1. Explain the importance of needs, wants, and demands and how these frame marketing: Activities 2. The Boston Consulting Group (BCG) Matrix is a useful strategic tool. Another classic portfolio planning method useful to marketers is the GE/McKinsey Matrix. How is the GE/McKinsey Matrix similar to and different from the BCG Matrix? 3. A marketing information system (MIS) is essence intervenes between the marketing environment and the marketing manager. Discuss the four basic subsystem of an MIS and indicate how each subsystem's information could benefit a marketing manager. 4. What is subculture? Describe at least two subcultures to which you belong and identify any reference groups that might influence your consumption behavior. 5. Business markets have numerous characteristics that contrast sharply with consumer markets. Discuss six of those characteristics and what implications each one carries of marketers of business goodsImagine you are an entrepreneur launching a business planning to operate both domestically and abroad. You are currently developing your marketing plan and strategies. Develop a 1,050-word analysis addressing the following: · Describe your organization's mission, vision, and values. · Explain how these values will be aligned to your own personal brand identity, ethics, and values when doing business, planning strategies, and solving problems. · Discuss at least two concepts from class that are elements of a marketing plan and are important tools to your entrepreneurial business' success. Discuss how the concepts help align the organization's values with your values. Explain the reasoning leading to these conclusions. · Select…
- 1Outline how the marketing strategy process applies to a new business in relation to developing, producing, and marketing a new product/service Select any stakeholder or competitor related to the Amazon/Whole Foods acquisition and discuss the strategic applications 2Examine the challenges executives face to develop and implement marketing strategies which achieve the goals of both the organization and society This is the subject of Strategic Marketing, please provide refrencesExplain the important benefits of Strategic Marketing Management. (Make 5 sentences only for every benefit) BENEFITS: a) A more thorough understanding of the market b) Helps in determining the strategic direction c) Has the potential for a large payoff?1. Analyze the historical role of marketing in Financial Services organizations. Based oncurrent trends, predict the potential future evolution of marketing within this sector.2. Identify and analyze specific marketing strategies used by companies. Develop criteria bywhich you would assess the effectiveness of these strategies, taking into account theiralignment with business goals.
- Help me create a mock Strategic Marketing Plan (approximately 3000 words - about 10 to 12 pages) for Olivine-Filtered Rain Barrels. · Company & Market Overview; · Market Segmentation & Targeting; · Situational & Company Analysis; · Customer Decision-Making Profile; · Positioning & Differentiation. · Marketing Information & Research; Branding; · Marketing Mix; · Ethics & Social Responsibility; etc.Give 3 brief justifications to each of the following marketing statements: - Cohort effects can dominate age differences. - Mass marketing is still a viable way to build a profitable brand. - Targeting vulnerable is exploitive. - The structured approach is the best way to position a brand - Brand extensions are an important brand-growth strategy. - Mission statements are critical to a successful marketing organizationI need this question completed in 10 mnutes Savanna jewellery is a successful manufacturing jeweller offering beautifully designed pieces for adults. They are located in Dunedin, New Zealand and while the products are expensive to buy, the owners are proud of their craftsmanship and their sustainable sourcing of quality stones and materials. Keen to grow their business further, the owners want to carefully develop their segmentation, target marketing and positioning strategies. To help them, answer the following questions: Use four words or phrases to describe Savanna’s market positioning. Savanna’s owners have heard that positioning is about knowing your customer’s perceptions of your product. Do you agree with this statement? Answer yes or no and explain your answer. For expensive products like individually designed handcrafted jewellery, how important is it that the consumer’s experience matches the promise made by the organisation’s positioning? Explain your answer.