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- For Further Research (Individual) Select a recently successful product that you believe is innovative and dosome research on how the product was introduced.Using the adopter categories in the chapter, identifyadopte,s of the product that you consider to be innovators and provide evidence of specific behaviors andcha,acteristics that support the placeme1. You are employed as a Marketing Coordinator at a company that manufactures motorboats. Compare how the products it offers, prices it charges, distribution strategy it pursues and promotional campaigns ituses differif it chooses THREE (3) undifferentiated and TWO (2) differentiated market targeting (coverage) strategyPick a brand of your choice and chose any 2 products or services from the Product Line offered by that brand. Explain the personality of those products / services and the type of individuals it is in context with the personality traits of consumers we had studied. Discuss in details.
- The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. My answer Ideal customer- Laundry activity is a time-consuming task as it involves several activities which need dedicated involvement. Here, we are aim to target such…The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanationThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.
- Chapter 9 also discusses brand image and productpositioning. Think about Ford and other automobilemanufacturers’ brand images. Then, construct a perceptual map that includes several automobile manufacturers that are targeting Millennials..Undifferentiated marketing = Mass marketing Agree Disagree .Brand name selection it should be about the product's benefits and qualities Agree O Disagree Societal marketing concept aims fit between consumer short-run wants and .consumer long-run welfare Agree DisagreeGive an analysis of the marketing mix used for AEIV AGE Young's skin care products. What are its strongest points? Explain reasons for choice.
- Choose any two main brands. Pick the category dominated bythese two main brands. Evaluate the positioning of eachbrand. Who are their target markets? What are their mainpoints-of-parity and points-of difference? Have they definedtheir positioning correctly? How might it be improved? Givesuggestions for improvement separately for each of thebrands.write 100-200 words about... 1. which brand you selected? 2. why you choose this brand? 3. how you would describe the brand's value compared to competion? 4. the key characteristics that make this brand sucecessfulmarketing mix. LET US APPLY WHAT YOU HAVE LEARNED Pretend that your company has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. Use the following format. NEEDS/WANTS THAT HAS BEEN SATISFIED GOODS OR SERVICES REASON FOR OFFERING THE PRODUCT PRODUCTS Original Product New Product 1 New Product 2 New Product 3 insmels uot eld gne enob anitehem oubong, omot bsc