Carry out an industry analysis, of the UK fast food industry, using Porter’s 5-Forces framework and critically discuss the limitations the framework imposes

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter2: Strategic Planning For Competitive Advantage
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Carry out an industry analysis, of the UK fast food industry, using Porter’s 5-Forces framework and critically discuss the limitations the framework imposes

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