1. Using the industry life-cycle model, explain how the threats and opportunities for existing firms in an industry change over time. (Answer should be not more than 2 to 3 paragraph) 2. Define the following: • PLC • SWOC • Strategic Intent

1. Using the industry life-cycle model, explain how the threats and opportunities for existing firms in an industry change over time. (Answer should be not more than 2 to 3 paragraph) 2. Define the following: • PLC • SWOC • Strategic Intent

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Chapter2: Planning, Implementing, And Evaluating Marketing Strategies

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1. Using the industry life-cycle model, explain how the threats and opportunities for existing firms in an industry change over time. (Answer should be not more than 2 to 3 paragraph)

2. Define the following:

• PLC
• SWOC
• Strategic Intent

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Step 2 PLC ( Product Life Cycle )

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Step 3 SWOT

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Step 4 Strategic Intent

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