Compare & contrast between HSBC Bank & Citibank 1. The main target market 2. The secondary target market 3. Point of Parity 4. Point of Difference 5. Positioning Strategy
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Compare & contrast between HSBC Bank & Citibank
1. The main target market
2. The secondary target market
3. Point of Parity
4. Point of Difference
5. Positioning Strategy
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- For problems 1-3, please refer to this article on Ocado. https://www.bbc.co.uk/news/business-54352540 1. What can we say about existing rivalry in the market of online retailers? a. This force is week because of strong brands and stabile market shares. b. This force is medium level, because the market is quite concentrated but consumers are quite loyal. c. Existing rivalry is strong because the market is quite concentrated, switching costs are relatively low and the different firms' services are not especially differentiated. d. Rivalry is strong because suppliers and not concentrated and entry barriers are low. 2. How would you evaluate the threat of buyers in this market? a. It is relatively weak, because OCADO sells for final consumers who are not concentrated and have a weak bargaining power. b. It is strong, because Tesco and Amazon are large firms with larger market shares than Ocado. c. It is medium level, because OCADO cannot easily switch across its buyers.…1. Explain the between disposable and discretionary income. Which is more important to retailers? 2. Although the general level of consumer satisfaction is declining, some retailers claim that this is not actually a bad sign. Why? Explain. 3. Identify and describe some bases for segmenting retail markets. How would a retailer use them?35 The group of people toward whom a firm directs its marketing efforts is known as its target market. home market consumer market. captive market. strategic market. Choose one from above
- When asked to name a brand of sports drink, most people will answer Gatorade, and some will respond with POWERade. But people with diabetes who still need to replenish electrolytes lost during activity or illness cannot drink these sports drinks because they are high in sugar. To plug this market gap, Wederman Beverages has developed FastCrack, which contains no sugar. What form of segmentation has Wederman followed to identify and reach this market?Is Umpqua Bank using a concentrated, a differentiated, or an undifferentiated targeting strategy? How do you know?Marketing segmentation is widely used by advertisers in promoting products to potential consumers. Find examples of local print ads that match each of the major consumer segmentation variables. What is the target market for each ad? Why has the advertiser chosen a particular segmentation variable for each ad? (AACSB: Written and Oral Communication; Reflective Thinking)
- Pantene makes many kinds of shampoos in order to offer good products for people with different types of hair. However, Pantene Classic shampoo is advertised so that it can be used with all types of hair. When advertising Pantene Classic shampoo to all potential buyers, Pantene seems to be following a market targeting strategy. Select one: a Micromarketing (local or individual marketing) b. Differentiated (segmented) marketing c. Concentrated (niche) marketing d. Undifferentiated (mass) marketingHow has the competitor of Walmart, TARGET use market segmentation? Such as geographic, demographic, psychographic, and/or behavioral segmentation please explain not the definition, why is it that TARGET use some or all segmentations?Assume that Mega Super is a leading. supermarket chain located in Knndy and it has recorded a substantinl growth over the Inst IO years. However. Mega Super is experiencing an intense competition al the moment from other leading supcm1arkct chains and therefore they arc trying 10 create higher customer value in order to enhance its competitiveness. · !. Explain what is meant by customer value with respect to Mega Super. Discuss the core marketing c1spects that Mega Super needs to focus on to sustain its competitiveness. Explain how Mega Super has to manage its customers in the stage of post- purchase behavior. 2000 words
- How do marketers use local marketing and individualmarketing? Do these terms mean the same thing?(AACSB: Written and Oral Communication; ReflectiveThinking)From the current 7Ps of your chosen company (which is NETFLIX), suggest some strategies on how they can improve each marketing mix so they can continuously provide good experience and satisfaction to their target market. NOTE: create strategies only for the PRODUCT and PRICE.You are the newly appointed marketing manager for First Choice Bank Limited, a local financial institution that offers a wide range offinancial services. Growth of the Bank’s 4C’s branded Credit Card portfolio have been declining for quite some time and recentexploratory research conducted by the company suggests that your 4C’s brand is no longer price competitive. From your study ofmarketing, you think that a reconsideration of the market segmentation used previously to better understand the target consumer mightbe the key to this dilemma. state conclusion and related outcome ( consquences and implication) ?
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