Compute the following measures that are included in FlyHigh Tech's second quarter balanced scorecard: (Round "Cash runway" answer to 1 decimal place.) 1. 2. 3. 4. 5. 6. Answer is complete but not entirely correct. Balanced scorecard 100,000 per month 24.5 months Cash burn rate Cash runway Churn rate Market share Customer acquisition cost Employee turnover rate $ $ 8 X 4 6 16 % % per customer %

Practical Management Science
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ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter14: Data Mining
Section14.2: Classification Methods
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Required:
Compute the following measures that are included in FlyHigh Tech's second quarter balanced scorecard: (Round "Cash runway"
answer to 1 decimal place.)
1.
2.
3.
4.
5.
6.
Answer is complete but not entirely correct.
Balanced scorecard
per month
100,000
24.5
months
Cash burn rate
Cash runway
Churn rate
Market share
Customer acquisition cost
Employee turnover rate
$
$
8 X %
4✓ %
6X
16 X %
per customer
Transcribed Image Text:Required: Compute the following measures that are included in FlyHigh Tech's second quarter balanced scorecard: (Round "Cash runway" answer to 1 decimal place.) 1. 2. 3. 4. 5. 6. Answer is complete but not entirely correct. Balanced scorecard per month 100,000 24.5 months Cash burn rate Cash runway Churn rate Market share Customer acquisition cost Employee turnover rate $ $ 8 X % 4✓ % 6X 16 X % per customer
Exercise 12-36 Balanced Scorecard; Startup (LO 12-6, 12-7)
FlyHigh Tech, an early-stage startup, reports to its investors using a balanced scorecard that is prepared at the end of each quarter.
During the first and second quarters of the current year, the company had the following results:
Quarter 1 Quarter 2
During the quarter:
Revenue
Cost of goods sold
Sales and marketing costs.
General and administrative costs
Total market revenue
At the end of the quarter:
Cash
Number of revenue-generating customers
Number of employees
$ 150,000 $
100,000
50,000
100,000
5,000,000
$2,750,000
6,000
10
180,000
125,000
63,000
110,000
4,500,000
$2,450,000
7,500
15
The following additional information is available:
• All jobs were filled as of the end of each quarter, and during the second quarter of the year FlyHigh hired seven new employees.
• Ten percent of customers from quarter one were lost during the second quarter, however the company increased sales and
marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter.
Required:
Compute the following measures that are included in FlyHigh Tech's second quarter balanced scorecard: (Round "Cash runway"
answer to 1 decimal place.)
Transcribed Image Text:Exercise 12-36 Balanced Scorecard; Startup (LO 12-6, 12-7) FlyHigh Tech, an early-stage startup, reports to its investors using a balanced scorecard that is prepared at the end of each quarter. During the first and second quarters of the current year, the company had the following results: Quarter 1 Quarter 2 During the quarter: Revenue Cost of goods sold Sales and marketing costs. General and administrative costs Total market revenue At the end of the quarter: Cash Number of revenue-generating customers Number of employees $ 150,000 $ 100,000 50,000 100,000 5,000,000 $2,750,000 6,000 10 180,000 125,000 63,000 110,000 4,500,000 $2,450,000 7,500 15 The following additional information is available: • All jobs were filled as of the end of each quarter, and during the second quarter of the year FlyHigh hired seven new employees. • Ten percent of customers from quarter one were lost during the second quarter, however the company increased sales and marketing expenditures by over 20 percent, resulting in a net gain in customers for the quarter. Required: Compute the following measures that are included in FlyHigh Tech's second quarter balanced scorecard: (Round "Cash runway" answer to 1 decimal place.)
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