Define the following concepts with the support of ongoing examples (A)       Direct Marketing        (B)       Relationship Selling

Q: Briefly describe the disadvantages of Word of mouth promotion.

A: Word-of-mouth advertising is an approach to spreading the news a little about your entrepreneur.…

Q: Q: What role has technology played in the evolution of the salesperson? and how do the situational…

A: Salesperson are the customer facing end of the business and deals with customers directly. They…

Q: Which of the following is central to any definition of marketing a. Demand management b. Making a…

A: Marketing is defined as creating communicating and delivering value. In this process marketer…

Q: The objective of a retailer to project an image and creates a favourable consumer response is…

A: A tactical placement of product in the shop is necessary to hold the attention of the customers by…

Q: Explain the following marketing distribution functions: nformation provider physical…

A: Marketing Distribution channels refers to the way through which the products move from manufacturers…

Q: 1. What is the role of personal selling in a maunfacturing & distribution company

A: Personal selling or salesmanship is a sales facilitating service depending upon the acumen of the…

Q: what platform usually does vaseline intensive care body lotion makes the advertisment?

A: Vaseline products are extremely flexible, and they are used all over the world to preserve and…

Q: A. Discuss the TWO (2) brand development strategies marketers use to develop brands. Give an example…

A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…

Q: The goal of key account selling is to build long-term customer relationships and ultimately to…

A: Some of the advantages of establishing long-term relationships with the company are as follows:

Q: The trend in retailing that the retailer tries to be competitive in the market other than the price…

A: There are mainly three kinds of marketing strategies adopted by the companies; namely: mass…

Q: The mechanisms for transferring goods and their ownership to consumer is which tool of marketing…

A: Marketing Tools- Marketing Tools refer to the development of a product and promotional strategies…

Q: mong the four Ps of Marketing, retailing is an element in _______________. a. Promotion b. Product…

A: The marketing mix is a set of activities that helps an organization in marketing its product and…

Q: How does test marketing help improve channel relationships and sales force morale?

A: Test marketing can be explained as the marketing tool through which the company tries to test the…

Q: The trend in retailing that the retailer tries to be competitive in the market other than the price…

A: With the use of technology and onslaught of online retailers the trends in retailing are changing…

Q: what are the responsibilities of content (text, pictures, videos, etc.) providers

A: With the increase in use of the internet, the role of online content providers for advertising and…

Q: 6. Which selling practice is legal in Canada? A. Multi-level marketing B. Pyramid selling C.…

A: answer option a correct reason - Business owners can sell products to other business owners with…

Q: What target marketing strategy will you recommend for fishing accessories seller who wants to serve…

A: The fisherman belong to a region, which is specific in its nature and hence the right strategy would…

Q: Which of the following marketing mix elements deal with maintaining brand loyalty and providing…

A: answer is option: A  relationship marketing

Q: The method of selling unrelated products in a retail shop is calle

A: A sales strategy is characterized as a reported arrangement for situating and offering the item or…

Q: Which one of these does not qualify as a non-store retail format? a. Chain store b. Internet…

A: A chain store is a store,  which has a physical store and it does not qualify as a non-store retail…

Q: Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from…

A: Answer Multi-Channel Marketing As Cathy is using traditional retailing as well as email an online…

Q: marketing channels, and identify the members of a marketing channel. In not less than five…

A: Marketing Channels: A marketing channel is a medium that is used to deliver products to the…

Q: type of selling

A: The selling is defined as the transaction where products or services are exchanged between the…

Q: What is meant by the following concepts?  a. Electronic Marketing.

A: Ans. a.) E-Marketing (a.k.a. electronic marketing) alludes to the marketing led over the Internet.…

Q: the basic method of segmentation. What sets it different from paging? What does the term…

A: basic method of segmentation : The rule-based fragmentation approach : In marketing, The rule-based…

Q: Place includes -_in the marketing mix . Select one : a . Logistics b . Sales promotion Advertising d…

A: Marketing: It comprises many activities which are necessary for the organization to be successful.…

Q: include company activities that make the product available to target consumers. O a. Place O b.…

A: The correct option is option a. Place.Place includes company activities that make the product…

Q: Which of the following companies uses a direct marketing channel? * Apple Blossoms, a company that…

A: As per the Bartleby Honor code, we are not supposed to answer more than 1 question at a time. Please…

Q: Effectively managing the sales function is a prerequisite for success in business markets. Thus,…

A: The marketing mix majorly includes components: product, price, place, and promotion. Here, the…

Q: Identify a suitable presentation technique for the merchandise in organic vegetables business retail…

A: The store's environment has a significant impact on the customer's purchasing choice. Approximately…

Q: retailers

A: Talking about the answer to this question is then, this is the answer Monitoring and measuring…

Q: What target marketing strategy will you recommend for fishing accessories seller who wants to serve…

A: What target marketing strategy will you recommend for fishing accessories seller who wants to serve…

Q: A- Explain the Product Life Cycle. B- Explain the Packaging and Pricing of Products. C- Explain…

A: A) We can say that where a product life cycle is the amount of time a product goes which is being…

Q: 13- _____________ Is an organized retailing that is similar to the concept of strategic alliance.…

A: The retail business is the activity of selling goods and services directly to the customers.  The…

Q: Under "Selling Concept", selling and promoting ends at O a. Profits through customer satisfaction b…

A: Market orientation is a business philosophy where the focus is on identifying customer needs or…

Q: The role of marketing distribution is to facilitate the production of products without direct…

A: A marketing distribution channel includes individuals and businesses who engage in the process of…

Q: Explain the following steps that a business goes through to achieve a competitive advantage: a.…

A: Competitive advantage is the superior position of an organization in the market, it is an advantage…

Q: Cathy has created a website for her shop of homemade chocolates and scented candles. Apart from…

A: Marketing is the process by which a company tries to get people to buy or use its products or…

Q: 1. Identify and describe some bases for segmenting retail markets. How would a retailer use them? 2.…

A: A retailer is an individual who buys products in good quantities from direct manufacturers and sells…