Which of the following companies uses a direct marketing channel? * Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide Holly Wreaths, a store that sells Christmas ornaments to customers via its online click- to-order catalogs Germfight, a factory that manufactures dental products that it distributes only to select department stores

Which of the following companies uses a direct marketing channel? * Apple Blossoms, a company that sells its cosmetics exclusively through Ray's Retail Store Fishhooks, a factory that manufactures fishing equipment that it ships to hobby stores worldwide Holly Wreaths, a store that sells Christmas ornaments to customers via its online click- to-order catalogs Germfight, a factory that manufactures dental products that it distributes only to select department stores

Foundations of Business - Standalone book (MindTap Course List)

4th Edition

ISBN:9781285193946

Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:William M. Pride, Robert J. Hughes, Jack R. Kapoor

Chapter11: Building Customer Relationships Through Effective Marketing

Section: Chapter Questions

Problem 4CC

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