Demonstrate the elements to develop an effective advertising campaign that can break through the clutter for children's new fruit- flavoured chewable vitamin C with a variety of fruit flavours.
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As a new sales and marketing manager, Muthu and his team successfully determined the market penetration price strategy for children's new fruit-flavoured chewable vitamin C. Muthu and his team must now design an advertising campaign strategy in order for this new product to be successfully launched in the market.
Demonstrate the elements to develop an effective advertising campaign that can break through the clutter for children's new fruit- flavoured chewable vitamin C with a variety of fruit flavours.
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- You are required to develop a brief marketing plan for a Bodywash product, that you will launch in your country. This new product can be an extension or adaptation of a currently existing product in your country. 1. Description of the Product: What exactly is the product? What are the features and how do thesebenefit consumers?2. Target Market for the Product: Which group of consumers is the product targeted to?3. Brief Overview of the Marketing Mix for the Product. This should be a concise description of howyou will address product features, distribution, promotion, and pricing for the product.4. Conclusion: What value does this product offer to consumers that makes it unique or superior to othersimilar products on the market, and that is it likely to make it successful?a) Advise management on the importance of targeting the right customers especially when it comes to introducing new Programmes that meet the needs and wants of customers b) As a marketer, what strategies can you formulate for advertisement and positioning of this new programme? c) As a marketer explain in detail how the new programme was developed to achieve sustainable competitive advantage. d) Discuss and critically evaluate the various factors both internal and external that can influence the pricing of this new programme.With a focused strategy, you often find the product creates a niche market With infants, it can be baby food, where Gerber has a traditional advantage. It is more expensive but had both brand recognition and customer loyalty – why
- Keeya group of industries is a biscuit making company that is expanding by increasing its products visibility. The company has hired a Marketing Manager who will be primarily responsible to help Keeya market on various online and off line platforms and improve its brand name. You have been assigned the responsibility to identify the important knowledge, skills and abilities that this marketing manager should have. Explain which level of TNA would be suitable in the current situation and how would you go about doing it.Activity 2 Let's Do it! Directions: Choose brands for each type of good, write the consumer buying behavior for each type and its effect Consumer Buying Behavior Bases Sardines, Milk, Pasta, Bottled Water, Rice (Consumers buy many goods to use to satisfy personal or |family needs.) (Consumer buying behavior is affected by age, occupation, income level, education, gender etc. of consumers.) Types of Goods EffectMarketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…
- Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…Marketing Plan In this group assignment, you will be required to develop a comprehensive marketing plan for the launch of a new banking product or service within your community or country. The goal is to showcase your understanding of marketing concepts, strategic thinking, and teamwork while addressing the specific challenges and opportunities of introducing a financial offering in a realworld context.Task: Your team will create a detailed marketing plan for the new bank product or service. Your plan should cover all essential aspects of marketing strategy and implementation, and it should be well-supported by relevant research and analysis.Assignment Guidelines:1. Product/Service Selection : Choose a specific banking product or service to focus on. Explain why you believe this product or service is needed in your community/country and how it aligns with current market trends and demands.2. Market Analysis : Conduct a thorough analysis of your target market. Define the target…10) Champion is a manufacturer of lunch boxes, school bags, and school stationery. The company hopes to sell the products at a low price to penetrate the market quickly. Which of the following best supports a market-penetration strategy for Champion? A) Production costs increase as sales volume increases. B) It is very difficult for competitors to enter the market. C) The cost of producing a smaller volume is negligible. D) The quality of the products supports high initial prices. E) The market for the products is highly price sensitive. 11) Managers at the Imperial Hotel Group complained that the chain's overall image was hurt because Imperial Hotel Japan was overcharging guests and providing poor service. The Imperial Hotel Group was experiencing __________ conflict. A) equilateral B) vertical C) multitiered D) communal E) horizontal 12) Joyce’s is a clothing retailer that targets teenage girls. The company is designing promotions for its catalogs, Web site, and retail…
- 10) Champion is a manufacturer of lunch boxes, school bags, and school stationery. The company hopes to sell the products at a low price to penetrate the market quickly. Which of the following best supports a market-penetration strategy for Champion? A) Production costs increase as sales volume increases. B) It is very difficult for competitors to enter the market. C) The cost of producing a smaller volume is negligible. D) The quality of the products supports high initial prices. E) The market for the products is highly price sensitive.Examine a scenario where the head of sales for a luxury automotive brand is stepping into a new market renowned for its discerning and affluent clientele. This market is teeming with well-established competitors, each offering a diverse array of high-end vehicles and bespoke services. The head of sales is confronted with a formidable challenge: to craft a nuanced personal selling strategy that not only distinguishes their brand from competitors but also cultivates enduring relationships with potential buyers. In this fiercely competitive environment, how can the head of sales leverage the power of data analytics, sophisticated CRM systems, and cutting-edge technology to tailor the sales process according to individual preferences and lifestyle choices?Question 1: What is marketing? Please discuss the importance of marketing in hospitality industry. Question 2: Based on Michael Porter's competition theory, how can a hospitality firm gain the competitive advantage? Question 3: What are the different ways to segment the whole market? Why market targeting and positioning important for a hospitality firm? Question 4: Please explain the model of consumer buying behavior.
