Describe environmental scanning and explain why QL should perform environmental scanning. Identify and describe four macro external forces. Provide an example of how each macro external force could impact QL.
Quantum Ltd. (QL) was created by a group of university students who completed film school and wanted to create feature films using Canadian locations and Canadian film crews. QL’s management team knows that there may be difficulties working in some locations due to terrain, weather, and availability of personnel trained to work in the film industry. As a result, QL is going to set up training programs to allow interested Canadians to take unpaid internships to shadow QL’s film crews and learn the trade so on a future film individuals can obtain paid positions. QL believes this will also give it an advantage in the film industry, as it will be creating an effective and efficient film-making team.
QL’s office staff is working to prepare a film schedule including film topics, locations, and available film workers. QL feels it can pay competitive salaries to qualified personnel working on its films. The average feature film takes 90 days to complete, from storyboard creation to the final edit. QL tries to use the same employees on each film in order to create staff loyalty and familiarity with its policies and procedures.
To create an effective schedule, the office staff need to collect information on the filming locations and conditions, availability of employees, and the number of positions required for each film. The office staff also work to communicate with distributors of the films to ensure each completed film can immediately get sold and aired through streaming services, in movie theatres, or both.
QL has found it has NOT been able to effectively set up films consistently, in line with its goals. QL has also found that there is NOT as much interest in its internship program and there are NOT enough staff members to keep filming projects on schedule.
Required:
- Describe environmental scanning and explain why QL should perform environmental scanning.
- Identify and describe four macro external forces. Provide an example of how each macro external force could impact QL.
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