Describe Overview of Service Design
Chapter13: Services Marketing
Section: Chapter Questions
Problem 5DYMP
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Describe Overview of Service Design
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Service design:
Service design is the process of designing a service experience for a customer. The service designer will take into all factors that will play a part in the service experience such as infrastructure, ambiance, interactions, and all supporting materials in the service. Service design is generally done using customer journey maps which has information about customers and their interactions and better design their service to their needs.
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